SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,087.3M▼ -27.3% YoY
Stores23▲ +9.5% YoY
Sales per store₩47.3M▼ -33.6% YoY

Reading this area Stores rose 9.5% from a year earlier while estimated sales stayed about the same (-27.3%), so sales per store fell 33.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -21.4%
Stores▲ +21.1%
Sales per store▼ -35.1%
Market size
Estimated sales (quarter)
₩1,087.3M
vs 2024Q4
-27.3%
Estimated transactions
7,640
Per-store economics
Estimated sales per store
₩47.3M
vs a year ago
-33.6%
Per transaction
₩142K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,056.5M – ₩1,927.9M
20212022202320242025
₩1,382.9M₩1,087.3M
Stores17 – 23
20212022202320242025
1923
Sales per store₩47.3M – ₩91.8M
20212022202320242025
₩72.8M₩47.3M
Openings0 – 4
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.3%, stores YoY +9.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
+9.5%
Franchise share
0% (0/23)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,454.2M₩1,087.3M
Stores 2024 Q1 → 2025 Q4
2223
Sales per store 2024 Q1 → 2025 Q4
₩66.1M₩47.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1438%
  • 14–1737%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s22%
  • 40s19%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon21%
  • Tue21%
  • Wed13%
  • Thu10%
  • Fri27%
  • Sat9%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,087.3M-27.3%23+9.5%₩47.3M-33.6%000%Possible crowding
2025Q3₩1,289.2M-33.1%23+9.5%₩56.1M-38.9%100%Possible crowding
2025Q2₩1,607.1M-6.5%22+4.8%₩73.1M-10.8%100%Possible crowding
2025Q1₩1,611.8M+10.8%21-4.5%₩76.8M+16.1%000%Mixed
2024Q4₩1,496.2M-16.1%21+5.0%₩71.2M-20.1%000%Possible crowding
2024Q3₩1,927.9M+40.5%21+5.0%₩91.8M+33.8%000%Growing
2024Q2₩1,719.3M+14.7%21+5.0%₩81.9M+9.2%010%Growing
2024Q1₩1,454.2M-3.0%22+4.8%₩66.1M-7.4%200%Possible crowding
2023Q4₩1,783.1M+36.8%20-4.8%₩89.2M+43.6%000%Mixed
2023Q3₩1,371.9M-9.2%20+17.6%₩68.6M-22.8%000%Possible crowding
2023Q2₩1,499M+14.6%20+17.6%₩74.9M-2.6%010%Mixed
2023Q1₩1,499.4M+24.4%21+16.7%₩71.4M+6.7%000%Growing
2022Q4₩1,303.8M-25.2%21+10.5%₩62.1M-32.3%400%Possible crowding
2022Q3₩1,511.2M+43.0%17-10.5%₩88.9M+59.9%000%Mixed
2022Q2₩1,308M-0.4%17-10.5%₩76.9M+11.3%010%Possible recovery
2022Q1₩1,205M-12.9%18-5.3%₩66.9M-8.0%010%Shrinking
2021Q4₩1,741.9M19₩91.7M000%
2021Q3₩1,056.5M19₩55.6M000%
2021Q2₩1,313.8M19₩69.1M000%
2021Q1₩1,382.9M19₩72.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.