SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,479.9M▲ +3.1% YoY
Stores36▲ +9.1% YoY
Sales per store₩68.9M▼ -5.5% YoY

Reading this area Estimated sales rose 3.1% from a year earlier, but stores rose 9.1%. The market grew, yet stores grew faster, so sales per store fell 5.5%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.0%
Stores▲ +28.6%
Sales per store▲ +22.1%
Market size
Estimated sales (quarter)
₩2,479.9M
vs 2024Q4
+3.1%
Estimated transactions
195,394
Per-store economics
Estimated sales per store
₩68.9M
vs a year ago
-5.5%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,579.8M – ₩2,828.1M
20212022202320242025
₩1,579.8M₩2,479.9M
Stores25 – 36
20212022202320242025
2836
Sales per store₩56.4M – ₩104.7M
20212022202320242025
₩56.4M₩68.9M
Openings0 – 4
20212022202320242025
02
Closings0 – 5
20212022202320242025
01
Franchise share11% – 21%
20212022202320242025
14%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.1%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
+9.1%
Franchise share
11% (4/36)
Movement
Openings (rate)
2 (5%)
Closings (rate)
1 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,192.9M₩2,479.9M
Stores 2024 Q1 → 2025 Q4
2936
Sales per store 2024 Q1 → 2025 Q4
₩75.6M₩68.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1441%
  • 14–1717%
  • 17–2127%
  • 21–243%
Age
  • 10s1%
  • 20s13%
  • 30s29%
  • 40s29%
  • 50s20%
  • 60+9%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue16%
  • Wed20%
  • Thu16%
  • Fri15%
  • Sat9%
  • Sun9%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,479.9M+3.1%36+9.1%₩68.9M-5.5%2111%Competition inflow
2025Q3₩2,447.7M+4.4%340.0%₩72M+4.4%3015%Growing
2025Q2₩2,277.3M-2.4%310.0%₩73.5M-2.4%2016%Mixed
2025Q1₩2,048.5M-6.6%290.0%₩70.6M-6.6%1517%Mixed
2024Q4₩2,404.8M+16.2%33+22.2%₩72.9M-4.9%0115%Competition inflow
2024Q3₩2,344.3M+24.8%34+25.9%₩68.9M-0.9%4215%Mixed
2024Q2₩2,333.9M+23.6%31+3.3%₩75.3M+19.6%3119%Growing
2024Q1₩2,192.9M+21.6%29+3.6%₩75.6M+17.4%3021%Growing
2023Q4₩2,069.6M-26.8%270.0%₩76.7M-26.8%2119%Mixed
2023Q3₩1,878M-29.0%27+3.8%₩69.6M-31.6%0315%Possible crowding
2023Q2₩1,888.9M-23.4%30+11.1%₩63M-31.0%2013%Possible crowding
2023Q1₩1,802.9M-1.5%28+12.0%₩64.4M-12.0%1014%Possible crowding
2022Q4₩2,828.1M+35.9%27+3.8%₩104.7M+30.9%2115%Growing
2022Q3₩2,643.9M+52.6%26-3.7%₩101.7M+58.5%0115%Mixed
2022Q2₩2,465.3M+24.8%270.0%₩91.3M+24.8%2015%Growing
2022Q1₩1,830.2M+15.9%25-10.7%₩73.2M+29.8%0116%Mixed
2021Q4₩2,080.9M26₩80M0115%
2021Q3₩1,732.2M27₩64.2M0015%
2021Q2₩1,975.6M27₩73.2M0115%
2021Q1₩1,579.8M28₩56.4M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.