SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,744.2M▲ +32.6% YoY
Stores32▼ -5.9% YoY
Sales per store₩54.5M▲ +40.9% YoY

Reading this area Against a year earlier, estimated sales +32.6%, stores -5.9% and sales per store +40.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.6%
Stores▲ +6.7%
Sales per store▲ +30.9%
Market size
Estimated sales (quarter)
₩1,744.2M
vs 2024Q4
+32.6%
Estimated transactions
41,707
Per-store economics
Estimated sales per store
₩54.5M
vs a year ago
+40.9%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,212.4M – ₩1,744.2M
20212022202320242025
₩1,249.5M₩1,744.2M
Stores30 – 35
20212022202320242025
3032
Sales per store₩34.6M – ₩54.5M
20212022202320242025
₩41.6M₩54.5M
Openings0 – 2
20212022202320242025
20
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +32.6%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-5.9%
Franchise share
0% (0/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,436.9M₩1,744.2M
Stores 2024 Q1 → 2025 Q4
3432
Sales per store 2024 Q1 → 2025 Q4
₩42.3M₩54.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1434%
  • 14–1736%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s32%
  • 40s27%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon20%
  • Tue19%
  • Wed15%
  • Thu16%
  • Fri23%
  • Sat7%
  • Sun1%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,744.2M+32.6%32-5.9%₩54.5M+40.9%000%Mixed
2025Q3₩1,666.2M+37.4%32-8.6%₩52.1M+50.3%010%Mixed
2025Q2₩1,263M-0.4%33-5.7%₩38.3M+5.7%000%Possible recovery
2025Q1₩1,377.9M-4.1%33-2.9%₩41.8M-1.2%010%Mixed
2024Q4₩1,315.5M-13.6%340.0%₩38.7M-13.6%010%Mixed
2024Q3₩1,212.4M-12.4%350.0%₩34.6M-12.4%000%Mixed
2024Q2₩1,267.5M-17.7%35+2.9%₩36.2M-20.0%100%Mixed
2024Q1₩1,436.9M-3.1%34+3.0%₩42.3M-5.9%000%Possible crowding
2023Q4₩1,522.4M+12.0%340.0%₩44.8M+12.0%010%Growing
2023Q3₩1,383.4M+1.3%35+2.9%₩39.5M-1.6%100%Mixed
2023Q2₩1,539.3M+3.4%340.0%₩45.3M+3.4%100%Growing
2023Q1₩1,482.8M+5.8%330.0%₩44.9M+5.8%010%Growing
2022Q4₩1,359.9M-6.5%34+6.3%₩40M-12.0%000%Possible crowding
2022Q3₩1,365.8M+7.0%34+13.3%₩40.2M-5.6%000%Competition inflow
2022Q2₩1,489M+12.1%34+13.3%₩43.8M-1.1%100%Mixed
2022Q1₩1,402M+12.2%33+10.0%₩42.5M+2.0%210%Mixed
2021Q4₩1,454.8M32₩45.5M200%
2021Q3₩1,276.1M30₩42.5M000%
2021Q2₩1,328.5M30₩44.3M110%
2021Q1₩1,249.5M30₩41.6M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.