SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,028.9M▼ -32.2% YoY
Stores18▲ +12.5% YoY
Sales per store₩57.2M▼ -39.8% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-32.2%), so sales per store fell 39.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.2%
Stores▲ +63.6%
Sales per store▼ -37.5%
Market size
Estimated sales (quarter)
₩1,028.9M
vs 2024Q4
-32.2%
Estimated transactions
2,248
Per-store economics
Estimated sales per store
₩57.2M
vs a year ago
-39.8%
Per transaction
₩458K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,006.3M – ₩1,896.2M
20212022202320242025
₩1,006.3M₩1,028.9M
Stores11 – 18
20212022202320242025
1118
Sales per store₩57.2M – ₩151M
20212022202320242025
₩91.5M₩57.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share6% – 9%
20212022202320242025
9%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.2%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+12.5%
Franchise share
6% (1/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,556.5M₩1,028.9M
Stores 2024 Q1 → 2025 Q4
1518
Sales per store 2024 Q1 → 2025 Q4
₩103.8M₩57.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1427%
  • 14–1721%
  • 17–2134%
  • 21–2416%
Age
  • 10s0%
  • 20s19%
  • 30s27%
  • 40s12%
  • 50s18%
  • 60+23%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue21%
  • Wed9%
  • Thu19%
  • Fri19%
  • Sat14%
  • Sun1%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,028.9M-32.2%18+12.5%₩57.2M-39.8%006%Possible crowding
2025Q3₩1,277.7M-17.5%18+12.5%₩71M-26.7%106%Possible crowding
2025Q2₩1,056.5M-36.0%17+6.3%₩62.1M-39.8%216%Possible crowding
2025Q1₩1,082.8M-30.4%16+6.7%₩67.7M-34.8%006%Possible crowding
2024Q4₩1,517.9M+4.8%160.0%₩94.9M+4.8%006%Growing
2024Q3₩1,549.3M-15.4%16+6.7%₩96.8M-20.7%116%Possible crowding
2024Q2₩1,650.8M-12.9%16+14.3%₩103.2M-23.8%106%Possible crowding
2024Q1₩1,556.5M-9.8%15+15.4%₩103.8M-21.8%017%Possible crowding
2023Q4₩1,448M+18.3%16+14.3%₩90.5M+3.5%106%Growing
2023Q3₩1,831.4M+7.0%15+15.4%₩122.1M-7.2%107%Competition inflow
2023Q2₩1,896.2M+20.7%14+16.7%₩135.4M+3.5%107%Growing
2023Q1₩1,725M+27.3%13+18.2%₩132.7M+7.7%018%Growing
2022Q4₩1,223.7M+8.5%14+27.3%₩87.4M-14.7%107%Competition inflow
2022Q3₩1,711M+10.5%13+18.2%₩131.6M-6.5%108%Competition inflow
2022Q2₩1,570.6M-5.5%12+9.1%₩130.9M-13.3%108%Possible crowding
2022Q1₩1,354.8M+34.6%110.0%₩123.2M+34.6%009%Growing
2021Q4₩1,127.4M11₩102.5M009%
2021Q3₩1,547.7M11₩140.7M009%
2021Q2₩1,661.3M11₩151M229%
2021Q1₩1,006.3M11₩91.5M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.