SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩101.9M▼ -70.2% YoY
Stores13±0.0% YoY
Sales per store₩7.8M▼ -70.2% YoY

Reading this area Against a year earlier, estimated sales -70.2%, stores 0.0% and sales per store -70.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -45.0%
Stores▲ +8.3%
Sales per store▼ -49.2%
Market size
Estimated sales (quarter)
₩101.9M
vs 2024Q4
-70.2%
Estimated transactions
11,077
Per-store economics
Estimated sales per store
₩7.8M
vs a year ago
-70.2%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩96M – ₩368M
20212022202320242025
₩185.2M₩101.9M
Stores12 – 14
20212022202320242025
1213
Sales per store₩7.4M – ₩28.3M
20212022202320242025
₩15.4M₩7.8M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share7% – 23%
20212022202320242025
8%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -70.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
15% (2/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩221.3M₩101.9M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩17M₩7.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1429%
  • 14–1732%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s24%
  • 40s21%
  • 50s18%
  • 60+26%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon21%
  • Tue17%
  • Wed20%
  • Thu18%
  • Fri21%
  • Sat3%
  • Sun0%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩101.9M-70.2%130.0%₩7.8M-70.2%0015%Sales↓ · Stores→ · Per store↓
2025Q3₩102.8M-62.1%130.0%₩7.9M-62.1%0015%Sales↓ · Stores→ · Per store↓
2025Q2₩102.8M-67.1%130.0%₩7.9M-67.1%0015%Sales↓ · Stores→ · Per store↓
2025Q1₩96M-56.6%130.0%₩7.4M-56.6%0015%Sales↓ · Stores→ · Per store↓
2024Q4₩341.6M-7.2%130.0%₩26.3M-7.2%0015%Sales↓ · Stores→ · Per store↓
2024Q3₩271.1M-21.9%130.0%₩20.9M-21.9%0015%Sales↓ · Stores→ · Per store↓
2024Q2₩312.5M+31.6%130.0%₩24M+31.6%0015%Sales↑ · Stores→ · Per store↑
2024Q1₩221.3M+67.0%13+8.3%₩17M+54.1%0115%Sales↑ · Stores↑ · Per store↑
2023Q4₩368M+111.1%13+8.3%₩28.3M+94.9%1023%Sales↑ · Stores↑ · Per store↑
2023Q3₩347.2M+147.1%13+8.3%₩26.7M+128.1%0015%Sales↑ · Stores↑ · Per store↑
2023Q2₩237.6M+101.3%13+8.3%₩18.3M+85.8%4315%Sales↑ · Stores↑ · Per store↑
2023Q1₩132.6M+2.4%120.0%₩11M+2.4%0017%Sales→ · Stores→ · Per store→
2022Q4₩174.3M-9.5%12-14.3%₩14.5M+5.6%0017%Sales↓ · Stores↓ · Per store↑
2022Q3₩140.5M-39.1%12-14.3%₩11.7M-29.0%0017%Sales↓ · Stores↓ · Per store↓
2022Q2₩118M-45.6%12-7.7%₩9.8M-41.1%1117%Sales↓ · Stores↓ · Per store↓
2022Q1₩129.4M-30.1%120.0%₩10.8M-30.1%1217%Sales↓ · Stores→ · Per store↓
2021Q4₩192.6M14₩13.8M007%
2021Q3₩230.9M14₩16.5M107%
2021Q2₩216.9M13₩16.7M218%
2021Q1₩185.2M12₩15.4M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.