SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,889M▼ -5.7% YoY
Stores50▼ -2.0% YoY
Sales per store₩157.8M▼ -3.8% YoY

Reading this area Against a year earlier, estimated sales -5.7%, stores -2.0% and sales per store -3.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +62.2%
Stores▲ +8.7%
Sales per store▲ +49.3%
Market size
Estimated sales (quarter)
₩7,889M
vs 2024Q4
-5.7%
Estimated transactions
136,482
Per-store economics
Estimated sales per store
₩157.8M
vs a year ago
-3.8%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,494.7M – ₩8,521.5M
20212022202320242025
₩4,862.5M₩7,889M
Stores41 – 51
20212022202320242025
4650
Sales per store₩99.9M – ₩179.7M
20212022202320242025
₩105.7M₩157.8M
Openings0 – 5
20212022202320242025
02
Closings0 – 6
20212022202320242025
11
Franchise share12% – 16%
20212022202320242025
13%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.7%, stores YoY -2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
50
vs a year ago
-2.0%
Franchise share
12% (6/50)
Movement
Openings (rate)
2 (4%)
Closings (rate)
1 (2%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩7,532.2M₩7,889M
Stores 2024 Q1 → 2025 Q4
4750
Sales per store 2024 Q1 → 2025 Q4
₩160.3M₩157.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1437%
  • 14–1712%
  • 17–2139%
  • 21–2410%
Age
  • 10s0%
  • 20s14%
  • 30s31%
  • 40s26%
  • 50s19%
  • 60+10%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue14%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat13%
  • Sun10%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,889M-5.7%50-2.0%₩157.8M-3.8%2112%Mixed
2025Q3₩8,199.1M+4.8%490.0%₩167.3M+4.8%0212%Growing
2025Q2₩6,930.4M-4.4%51+6.3%₩135.9M-10.0%2112%Possible crowding
2025Q1₩6,668.7M-11.5%50+6.4%₩133.4M-16.8%0212%Possible crowding
2024Q4₩8,367.6M-1.8%51+6.3%₩164.1M-7.6%3114%Possible crowding
2024Q3₩7,823.7M+1.3%49+14.0%₩159.7M-11.1%2114%Possible crowding
2024Q2₩7,246.1M-2.1%48+9.1%₩151M-10.3%2115%Possible crowding
2024Q1₩7,532.2M+2.9%47+9.3%₩160.3M-5.9%1215%Possible crowding
2023Q4₩8,521.5M+13.8%48+11.6%₩177.5M+1.9%5015%Mixed
2023Q3₩7,726.8M+17.1%430.0%₩179.7M+17.1%2316%Growing
2023Q2₩7,404.1M+35.5%44+7.3%₩168.3M+26.2%1016%Growing
2023Q1₩7,321.3M+52.7%43+2.4%₩170.3M+49.1%1116%Growing
2022Q4₩7,488.4M+27.4%43-8.5%₩174.1M+39.3%4216%Mixed
2022Q3₩6,598.5M+46.8%43-4.4%₩153.5M+53.6%2112%Mixed
2022Q2₩5,465.9M-0.8%41-8.9%₩133.3M+8.8%1115%Possible recovery
2022Q1₩4,795.9M-1.4%42-8.7%₩114.2M+8.0%0612%Possible recovery
2021Q4₩5,877M47₩125M3113%
2021Q3₩4,494.7M45₩99.9M2213%
2021Q2₩5,511.5M45₩122.5M1213%
2021Q1₩4,862.5M46₩105.7M0113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.