SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩43.5M▲ +5.0% YoY
Stores4±0.0% YoY
Sales per store₩10.9M▲ +5.0% YoY

Reading this area Estimated sales rose 5.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +190.3%
Stores▼ -33.3%
Sales per store▲ +335.4%
Market size
Estimated sales (quarter)
₩43.5M
vs 2024Q4
+5.0%
Estimated transactions
2,363
Per-store economics
Estimated sales per store
₩10.9M
vs a year ago
+5.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15M – ₩55.2M
20212022202320242025
₩15M₩43.5M
Stores4 – 6
20212022202320242025
64
Sales per store₩2.5M – ₩12.7M
20212022202320242025
₩2.5M₩10.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩50.4M₩43.5M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩10.1M₩10.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1414%
  • 14–1719%
  • 17–2142%
  • 21–2425%
Age
  • 10s1%
  • 20s2%
  • 30s6%
  • 40s7%
  • 50s43%
  • 60+42%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon11%
  • Tue18%
  • Wed31%
  • Thu12%
  • Fri15%
  • Sat9%
  • Sun5%
Gender
  • Male97%
  • Female3%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩43.5M+5.0%40.0%₩10.9M+5.0%000%Growing
2025Q3₩42.5M+9.0%40.0%₩10.6M+9.0%000%Growing
2025Q2₩50.9M+9.8%4-20.0%₩12.7M+37.2%000%Mixed
2025Q1₩38.3M-24.1%4-20.0%₩9.6M-5.1%000%Shrinking
2024Q4₩41.4M-9.2%4-20.0%₩10.3M+13.5%000%Shrinking
2024Q3₩39M-24.2%4-20.0%₩9.8M-5.2%010%Shrinking
2024Q2₩46.3M-16.0%50.0%₩9.3M-16.0%000%Mixed
2024Q1₩50.4M-5.2%50.0%₩10.1M-5.2%000%Mixed
2023Q4₩45.6M-4.7%50.0%₩9.1M-4.7%110%Mixed
2023Q3₩51.5M+34.5%50.0%₩10.3M+34.5%000%Growing
2023Q2₩55.2M+8.4%50.0%₩11M+8.4%000%Growing
2023Q1₩53.2M+62.0%5-16.7%₩10.6M+94.4%000%Mixed
2022Q4₩47.8M+55.9%5-16.7%₩9.6M+87.1%000%Mixed
2022Q3₩38.3M+33.3%5-16.7%₩7.7M+60.0%220%Mixed
2022Q2₩50.9M+91.4%5-16.7%₩10.2M+129.7%010%Mixed
2022Q1₩32.9M+119.4%60.0%₩5.5M+119.4%000%Growing
2021Q4₩30.7M6₩5.1M000%
2021Q3₩28.7M6₩4.8M000%
2021Q2₩26.6M6₩4.4M000%
2021Q1₩15M6₩2.5M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.