SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩24.6M▼ -67.0% YoY
Stores14±0.0% YoY
Sales per store₩1.8M▼ -67.0% YoY

Reading this area Against a year earlier, estimated sales -67.0%, stores 0.0% and sales per store -67.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.3%
Stores▼ -6.7%
Sales per store▲ +38.6%
Market size
Estimated sales (quarter)
₩24.6M
vs 2024Q4
-67.0%
Estimated transactions
91
Per-store economics
Estimated sales per store
₩1.8M
vs a year ago
-67.0%
Per transaction
₩270K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.7M – ₩107.3M
20212022202320242025
₩19M₩24.6M
Stores14 – 16
20212022202320242025
1514
Sales per store₩378K – ₩7.2M
20212022202320242025
₩1.3M₩1.8M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -67.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩60.9M₩24.6M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩4.4M₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–145%
  • 14–1795%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s58%
  • 50s1%
  • 60+41%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue41%
  • Wed57%
  • Thu1%
  • Fri1%
  • Sat0%
  • Sun0%
Gender
  • Male3%
  • Female97%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩24.6M-67.0%140.0%₩1.8M-67.0%000%Mixed
2025Q3₩26.3M-28.5%140.0%₩1.9M-28.5%000%Mixed
2025Q2₩52.6M+319.0%140.0%₩3.8M+319.0%000%Growing
2025Q1₩29.2M-52.1%140.0%₩2.1M-52.1%000%Mixed
2024Q4₩74.3M+377.9%140.0%₩5.3M+377.9%000%Growing
2024Q3₩36.8M+22.7%140.0%₩2.6M+22.7%000%Growing
2024Q2₩12.5M-79.7%14-6.7%₩896K-78.3%110%Shrinking
2024Q1₩60.9M+973.5%14-6.7%₩4.4M+1050.1%000%Mixed
2023Q4₩15.5M-48.1%14-6.7%₩1.1M-44.3%000%Shrinking
2023Q3₩30M-72.1%14-6.7%₩2.1M-70.1%010%Shrinking
2023Q2₩61.9M+52.2%150.0%₩4.1M+52.2%000%Growing
2023Q1₩5.7M-80.6%150.0%₩378K-80.6%000%Mixed
2022Q4₩29.9M-58.0%15-6.3%₩2M-55.2%110%Shrinking
2022Q3₩107.3M+57.4%150.0%₩7.2M+57.4%000%Growing
2022Q2₩40.7M+74.8%150.0%₩2.7M+74.8%000%Growing
2022Q1₩29.2M+53.7%150.0%₩1.9M+53.7%010%Growing
2021Q4₩71.2M16₩4.5M100%
2021Q3₩68.2M15₩4.5M000%
2021Q2₩23.3M15₩1.6M000%
2021Q1₩19M15₩1.3M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.