SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미곡판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩69.6M▼ -59.4% YoY
Stores6±0.0% YoY
Sales per store₩11.6M▼ -59.4% YoY

Reading this area Against a year earlier, estimated sales -59.4%, stores 0.0% and sales per store -59.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.2%
Stores▼ -14.3%
Sales per store▼ -58.2%
Market size
Estimated sales (quarter)
₩69.6M
vs 2024Q4
-59.4%
Estimated transactions
2,482
Per-store economics
Estimated sales per store
₩11.6M
vs a year ago
-59.4%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩69.6M – ₩257.9M
20212022202320242025
₩194.4M₩69.6M
Stores6 – 7
20212022202320242025
76
Sales per store₩11.6M – ₩43M
20212022202320242025
₩27.8M₩11.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -59.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩252.8M₩69.6M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩42.1M₩11.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1445%
  • 14–1744%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s50%
  • 30s5%
  • 40s0%
  • 50s19%
  • 60+27%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon0%
  • Tue30%
  • Wed4%
  • Thu19%
  • Fri33%
  • Sat14%
  • Sun0%
Gender
  • Male14%
  • Female86%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩69.6M-59.4%60.0%₩11.6M-59.4%000%Sales↓ · Stores→ · Per store↓
2025Q3₩74.8M-63.9%60.0%₩12.5M-63.9%000%Sales↓ · Stores→ · Per store↓
2025Q2₩152.4M-26.7%60.0%₩25.4M-26.7%000%Sales↓ · Stores→ · Per store↓
2025Q1₩144.6M-42.8%60.0%₩24.1M-42.8%000%Sales↓ · Stores→ · Per store↓
2024Q4₩171.6M-33.5%60.0%₩28.6M-33.5%000%Sales↓ · Stores→ · Per store↓
2024Q3₩207.2M-0.4%60.0%₩34.5M-0.4%000%Sales→ · Stores→ · Per store→
2024Q2₩208M-15.7%60.0%₩34.7M-15.7%000%Sales↓ · Stores→ · Per store↓
2024Q1₩252.8M+0.0%60.0%₩42.1M+0.0%000%Sales→ · Stores→ · Per store→
2023Q4₩257.9M+29.2%60.0%₩43M+29.2%000%Sales↑ · Stores→ · Per store↑
2023Q3₩208.1M-1.2%60.0%₩34.7M-1.2%000%Sales→ · Stores→ · Per store→
2023Q2₩246.9M+8.9%60.0%₩41.1M+8.9%000%Sales↑ · Stores→ · Per store↑
2023Q1₩252.7M+14.4%60.0%₩42.1M+14.4%000%Sales↑ · Stores→ · Per store↑
2022Q4₩199.7M-7.9%60.0%₩33.3M-7.9%000%Sales↓ · Stores→ · Per store↓
2022Q3₩210.6M+27.3%60.0%₩35.1M+27.3%000%Sales↑ · Stores→ · Per store↑
2022Q2₩226.8M+5.3%6-14.3%₩37.8M+22.9%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩220.9M+13.6%6-14.3%₩36.8M+32.6%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩216.8M6₩36.1M000%
2021Q3₩165.4M6₩27.6M010%
2021Q2₩215.3M7₩30.8M000%
2021Q1₩194.4M7₩27.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.