SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩7.9MYoY
Stores10±0.0% YoY
Sales per store₩792KYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -92.1%
Stores▼ -9.1%
Sales per store▼ -91.3%
Market size
Estimated sales (quarter)
₩7.9M
vs 2024Q4
Estimated transactions
220
Per-store economics
Estimated sales per store
₩792K
vs a year ago
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩660K – ₩100.1M
20212022202320242025
₩100.1M₩7.9M
Stores9 – 11
20212022202320242025
1110
Sales per store₩60K – ₩9.1M
20212022202320242025
₩9.1M₩792K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share9% – 11%
20212022202320242025
9%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7.9M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩792K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1163%
  • 11–140%
  • 14–1737%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s10%
  • 60+90%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon0%
  • Tue0%
  • Wed10%
  • Thu0%
  • Fri47%
  • Sat42%
  • Sun0%
Gender
  • Male10%
  • Female90%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7.9M100.0%₩792K0010%
2025Q3₩1.3M100.0%₩132K0010%
2025Q2100.0%0010%
2025Q1₩56.1M100.0%₩5.6M0010%
2024Q4100.0%0010%
2024Q310+11.1%0010%
2024Q2₩8.3M+368.8%10+11.1%₩825K+321.9%0010%Growing
2024Q110+11.1%0010%
2023Q410+11.1%1010%
2023Q3₩39.9M+350.0%90.0%₩4.4M+350.0%0011%Growing
2023Q2₩1.8M-60.0%9-18.2%₩196K-51.1%0011%Shrinking
2023Q1₩2.5M+2.3%9-18.2%₩275K+25.0%0011%Possible recovery
2022Q4₩1.2M+75.0%9-18.2%₩128K+113.9%0011%Mixed
2022Q3₩8.9M+335.1%9-18.2%₩984K+431.8%0211%Mixed
2022Q2₩4.4M110.0%₩400K009%
2022Q1₩2.4M-97.6%110.0%₩220K-97.6%009%Mixed
2021Q4₩660K11₩60K009%
2021Q3₩2M11₩185K009%
2021Q211009%
2021Q1₩100.1M11₩9.1M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.