SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩214.7M▼ -14.5% YoY
Stores8±0.0% YoY
Sales per store₩26.8M▼ -14.5% YoY

Reading this area Against a year earlier, estimated sales -14.5%, stores 0.0% and sales per store -14.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -38.6%
Stores▼ -27.3%
Sales per store▼ -15.6%
Market size
Estimated sales (quarter)
₩214.7M
vs 2024Q4
-14.5%
Estimated transactions
10,927
Per-store economics
Estimated sales per store
₩26.8M
vs a year ago
-14.5%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩214.7M – ₩491.1M
20212022202320242025
₩349.9M₩214.7M
Stores7 – 11
20212022202320242025
118
Sales per store₩26.8M – ₩58.2M
20212022202320242025
₩31.8M₩26.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
9%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩304M₩214.7M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩38M₩26.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1453%
  • 14–1713%
  • 17–2131%
  • 21–244%
Age
  • 10s1%
  • 20s11%
  • 30s23%
  • 40s22%
  • 50s25%
  • 60+18%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon9%
  • Tue17%
  • Wed21%
  • Thu16%
  • Fri18%
  • Sat7%
  • Sun12%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩214.7M-14.5%80.0%₩26.8M-14.5%000%Mixed
2025Q3₩222.3M-4.7%80.0%₩27.8M-4.7%000%Mixed
2025Q2₩216.5M-14.9%80.0%₩27.1M-14.9%000%Mixed
2025Q1₩224.2M-26.2%80.0%₩28M-26.2%000%Mixed
2024Q4₩251.2M-35.1%80.0%₩31.4M-35.1%000%Mixed
2024Q3₩233.3M-40.6%8+14.3%₩29.2M-48.0%000%Possible crowding
2024Q2₩254.4M-37.6%8+14.3%₩31.8M-45.4%000%Possible crowding
2024Q1₩304M-18.1%8+14.3%₩38M-28.3%000%Possible crowding
2023Q4₩387.1M-2.5%80.0%₩48.4M-2.5%110%Mixed
2023Q3₩392.7M-5.1%7-22.2%₩56.1M+22.1%0014%Shrinking
2023Q2₩407.6M-17.0%7-22.2%₩58.2M+6.7%0014%Shrinking
2023Q1₩371M-0.9%7-12.5%₩53M+13.2%0114%Possible recovery
2022Q4₩396.8M+41.0%8-11.1%₩49.6M+58.7%0113%Mixed
2022Q3₩413.6M+37.0%90.0%₩46M+37.0%0011%Growing
2022Q2₩491.1M+44.5%9-18.2%₩54.6M+76.6%1011%Mixed
2022Q1₩374.5M+7.0%8-27.3%₩46.8M+47.2%0113%Mixed
2021Q4₩281.4M9₩31.3M0011%
2021Q3₩301.9M9₩33.5M0211%
2021Q2₩339.8M11₩30.9M009%
2021Q1₩349.9M11₩31.8M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.