SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩651.1M▼ -24.6% YoY
Stores10▲ +11.1% YoY
Sales per store₩65.1M▼ -32.1% YoY

Reading this area Stores rose 11.1% from a year earlier while estimated sales stayed about the same (-24.6%), so sales per store fell 32.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +287.1%
Stores▲ +25.0%
Sales per store▲ +209.7%
Market size
Estimated sales (quarter)
₩651.1M
vs 2024Q4
-24.6%
Estimated transactions
7,720
Per-store economics
Estimated sales per store
₩65.1M
vs a year ago
-32.1%
Per transaction
₩84K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩145.6M – ₩863.5M
20212022202320242025
₩168.2M₩651.1M
Stores8 – 10
20212022202320242025
810
Sales per store₩18.2M – ₩95.9M
20212022202320242025
₩21M₩65.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -24.6%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩304.8M₩651.1M
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4
₩38.1M₩65.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–148%
  • 14–1745%
  • 17–219%
  • 21–2437%
Age
  • 10s0%
  • 20s0%
  • 30s14%
  • 40s51%
  • 50s26%
  • 60+9%
Weekday / weekend
  • Weekday45%
  • Weekend55%
Day of week
  • Mon1%
  • Tue23%
  • Wed4%
  • Thu13%
  • Fri4%
  • Sat11%
  • Sun44%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩651.1M-24.6%10+11.1%₩65.1M-32.1%100%Possible crowding
2025Q3₩782.6M+266.3%90.0%₩87M+266.3%000%Growing
2025Q2₩174.1M-75.7%90.0%₩19.3M-75.7%000%Mixed
2025Q1₩236.2M-22.5%9+12.5%₩26.2M-31.1%110%Possible crowding
2024Q4₩863.5M+163.1%9+12.5%₩95.9M+133.9%000%Growing
2024Q3₩213.7M+10.0%9+12.5%₩23.7M-2.2%000%Mixed
2024Q2₩716.6M-0.4%9+12.5%₩79.6M-11.5%100%Possible crowding
2024Q1₩304.8M-54.2%80.0%₩38.1M-54.2%000%Mixed
2023Q4₩328.2M-43.5%80.0%₩41M-43.5%000%Mixed
2023Q3₩194.3M-62.2%80.0%₩24.3M-62.2%000%Mixed
2023Q2₩719.5M+110.6%80.0%₩89.9M+110.6%000%Growing
2023Q1₩665.9M+70.8%80.0%₩83.2M+70.8%000%Growing
2022Q4₩580.6M+34.0%80.0%₩72.6M+34.0%000%Growing
2022Q3₩514.3M+253.2%80.0%₩64.3M+253.2%000%Growing
2022Q2₩341.7M+82.2%80.0%₩42.7M+82.2%000%Growing
2022Q1₩389.8M+131.8%80.0%₩48.7M+131.8%000%Growing
2021Q4₩433.2M8₩54.2M000%
2021Q3₩145.6M8₩18.2M000%
2021Q2₩187.5M8₩23.4M000%
2021Q1₩168.2M8₩21M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.