SEOUL COMMERCIAL AREA

신설동역 Developed area

Dongdaemun-gu (동대문구) 용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩319.4M▲ +13.4% YoY
Stores8±0.0% YoY
Sales per store₩39.9M▲ +13.4% YoY

Reading this area Estimated sales rose 13.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 13.4%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +139.6%
Stores▲ +14.3%
Sales per store▲ +109.7%
Market size
Estimated sales (quarter)
₩319.4M
vs 2024Q4
+13.4%
Estimated transactions
14,340
Per-store economics
Estimated sales per store
₩39.9M
vs a year ago
+13.4%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩75M – ₩331.2M
20212022202320242025
₩133.3M₩319.4M
Stores7 – 8
20212022202320242025
78
Sales per store₩10.7M – ₩47.3M
20212022202320242025
₩19M₩39.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩196.3M₩319.4M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩24.5M₩39.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1434%
  • 14–1721%
  • 17–2135%
  • 21–240%
Age
  • 10s2%
  • 20s38%
  • 30s29%
  • 40s9%
  • 50s13%
  • 60+10%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon19%
  • Tue21%
  • Wed18%
  • Thu0%
  • Fri30%
  • Sat13%
  • Sun0%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩319.4M+13.4%80.0%₩39.9M+13.4%000%Sales↑ · Stores→ · Per store↑
2025Q3₩271.4M-9.2%80.0%₩33.9M-9.2%000%Sales↓ · Stores→ · Per store↓
2025Q2₩321.4M-2.9%8+14.3%₩40.2M-15.1%000%Sales→ · Stores↑ · Per store↓
2025Q1₩320.2M+63.2%80.0%₩40M+63.2%000%Sales↑ · Stores→ · Per store↑
2024Q4₩281.6M+102.6%8+14.3%₩35.2M+77.3%110%Sales↑ · Stores↑ · Per store↑
2024Q3₩299M+154.0%8+14.3%₩37.4M+122.3%100%Sales↑ · Stores↑ · Per store↑
2024Q2₩331.2M+89.8%70.0%₩47.3M+89.8%010%Sales↑ · Stores→ · Per store↑
2024Q1₩196.3M+57.5%8+14.3%₩24.5M+37.8%210%Sales↑ · Stores↑ · Per store↑
2023Q4₩139M-23.3%70.0%₩19.9M-23.3%000%Sales↓ · Stores→ · Per store↓
2023Q3₩117.7M-16.9%70.0%₩16.8M-16.9%000%Sales↓ · Stores→ · Per store↓
2023Q2₩174.5M+114.4%70.0%₩24.9M+114.4%000%Sales↑ · Stores→ · Per store↑
2023Q1₩124.6M+66.2%70.0%₩17.8M+66.2%000%Sales↑ · Stores→ · Per store↑
2022Q4₩181.3M+72.4%70.0%₩25.9M+72.4%000%Sales↑ · Stores→ · Per store↑
2022Q3₩141.7M+75.3%70.0%₩20.2M+75.3%000%Sales↑ · Stores→ · Per store↑
2022Q2₩81.4M-34.0%70.0%₩11.6M-34.0%000%Sales↓ · Stores→ · Per store↓
2022Q1₩75M-43.8%70.0%₩10.7M-43.8%000%Sales↓ · Stores→ · Per store↓
2021Q4₩105.1M7₩15M000%
2021Q3₩80.9M7₩11.6M000%
2021Q2₩123.4M7₩17.6M000%
2021Q1₩133.3M7₩19M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.