SEOUL COMMERCIAL AREA

신설동역 Developed area

Dongdaemun-gu (동대문구) 용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,116.6M▲ +0.1% YoY
Stores10▼ -16.7% YoY
Sales per store₩811.7M▲ +20.1% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at +0.1%, so sales per store rose 20.1%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.1%
Stores▲ +25.0%
Sales per store▼ -19.9%
Market size
Estimated sales (quarter)
₩8,116.6M
vs 2024Q4
+0.1%
Estimated transactions
78,626
Per-store economics
Estimated sales per store
₩811.7M
vs a year ago
+20.1%
Per transaction
₩103K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,109M – ₩8,116.6M
20212022202320242025
₩8,109M₩8,116.6M
Stores8 – 12
20212022202320242025
810
Sales per store₩675.8M – ₩1,013.6M
20212022202320242025
₩1,013.6M₩811.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 13%
20212022202320242025
13%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.1%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8,109M₩8,116.6M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩810.9M₩811.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1180%
  • 11–1412%
  • 14–175%
  • 17–212%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s27%
  • 40s56%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon53%
  • Tue4%
  • Wed27%
  • Thu7%
  • Fri8%
  • Sat0%
  • Sun0%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩8,116.6M+0.1%10-16.7%₩811.7M+20.1%000%Sales→ · Stores↓ · Per store↑
2025Q3₩8,112M+0.0%10-16.7%₩811.2M+20.0%020%Sales→ · Stores↓ · Per store↑
2025Q2₩8,113.1M+0.1%12+20.0%₩676.1M-16.6%000%Sales→ · Stores↑ · Per store↓
2025Q1₩8,109M0.0%12+20.0%₩675.8M-16.7%000%Sales→ · Stores↑ · Per store↓
2024Q4₩8,109M0.0%12+33.3%₩675.8M-25.0%000%Sales→ · Stores↑ · Per store↓
2024Q3₩8,109M0.0%12+33.3%₩675.8M-25.0%200%Sales→ · Stores↑ · Per store↓
2024Q2₩8,109M0.0%10+11.1%₩810.9M-10.0%000%Sales→ · Stores↑ · Per store↓
2024Q1₩8,109M0.0%10+11.1%₩810.9M-10.0%100%Sales→ · Stores↑ · Per store↓
2023Q4₩8,109M0.0%90.0%₩901M0.0%000%Sales→ · Stores→ · Per store→
2023Q3₩8,109M0.0%90.0%₩901M0.0%000%Sales→ · Stores→ · Per store→
2023Q2₩8,109M0.0%90.0%₩901M0.0%000%Sales→ · Stores→ · Per store→
2023Q1₩8,109M0.0%90.0%₩901M0.0%000%Sales→ · Stores→ · Per store→
2022Q4₩8,109M0.0%90.0%₩901M0.0%000%Sales→ · Stores→ · Per store→
2022Q3₩8,109M0.0%9+12.5%₩901M-11.1%000%Sales→ · Stores↑ · Per store↓
2022Q2₩8,109M0.0%9+12.5%₩901M-11.1%000%Sales→ · Stores↑ · Per store↓
2022Q1₩8,109M0.0%9+12.5%₩901M-11.1%000%Sales→ · Stores↑ · Per store↓
2021Q4₩8,109M9₩901M110%
2021Q3₩8,109M8₩1,013.6M0013%
2021Q2₩8,109M8₩1,013.6M0013%
2021Q1₩8,109M8₩1,013.6M0113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.