SEOUL COMMERCIAL AREA

신설동역 Developed area

Dongdaemun-gu (동대문구) 용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩2M▼ -99.2% YoY
Stores10▲ +11.1% YoY
Sales per store₩203K▼ -99.3% YoY

Reading this area Stores rose 11.1% from a year earlier while estimated sales stayed about the same (-99.2%), so sales per store fell 99.3%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -99.6%
Stores▲ +11.1%
Sales per store▼ -99.6%
Market size
Estimated sales (quarter)
₩2M
vs 2024Q4
-99.2%
Estimated transactions
57
Per-store economics
Estimated sales per store
₩203K
vs a year ago
-99.3%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩246K – ₩1,151.5M
20212022202320242025
₩505.9M₩2M
Stores8 – 11
20212022202320242025
910
Sales per store₩27K – ₩127.9M
20212022202320242025
₩56.2M₩203K
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -99.2%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩167.9M₩2M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩18.7M₩203K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1430%
  • 14–1770%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon100%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male15%
  • Female85%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2M-99.2%10+11.1%₩203K-99.3%100%Sales↓ · Stores↑ · Per store↓
2025Q3₩15.1M-94.9%90.0%₩1.7M-94.9%000%Sales↓ · Stores→ · Per store↓
2025Q2₩4.7M-99.6%90.0%₩524K-99.6%000%Sales↓ · Stores→ · Per store↓
2025Q1₩138.2M-17.7%90.0%₩15.4M-17.7%000%Sales↓ · Stores→ · Per store↓
2024Q4₩261.8M+465.9%90.0%₩29.1M+465.9%000%Sales↑ · Stores→ · Per store↑
2024Q3₩297.7M-16.3%9-10.0%₩33.1M-7.0%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩1,151.5M+92.6%9-18.2%₩127.9M+135.4%000%Sales↑ · Stores↓ · Per store↑
2024Q1₩167.9M+5111.2%90.0%₩18.7M+5111.2%000%Sales↑ · Stores→ · Per store↑
2023Q4₩46.3M+6875.4%90.0%₩5.1M+6875.4%010%Sales↑ · Stores→ · Per store↑
2023Q3₩355.5M+144208.8%10+11.1%₩35.6M+129777.9%010%Sales↑ · Stores↑ · Per store↑
2023Q2₩597.9M+827.4%11+22.2%₩54.4M+658.7%200%Sales↑ · Stores↑ · Per store↑
2023Q1₩3.2M-93.3%90.0%₩358K-93.3%000%Sales↓ · Stores→ · Per store↓
2022Q4₩663K-99.3%9+12.5%₩74K-99.3%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩246K-99.7%90.0%₩27K-99.7%000%Sales↓ · Stores→ · Per store↓
2022Q2₩64.5M-42.4%9+12.5%₩7.2M-48.8%110%Sales↓ · Stores↑ · Per store↓
2022Q1₩47.8M-90.6%90.0%₩5.3M-90.6%100%Sales↓ · Stores→ · Per store↓
2021Q4₩88.5M8₩11.1M010%
2021Q3₩82.6M9₩9.2M100%
2021Q2₩111.9M8₩14M010%
2021Q1₩505.9M9₩56.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.