SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩826.3M▼ -36.6% YoY
Stores13▲ +8.3% YoY
Sales per store₩63.6M▼ -41.5% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-36.6%), so sales per store fell 41.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -39.9%
Stores▲ +8.3%
Sales per store▼ -44.6%
Market size
Estimated sales (quarter)
₩826.3M
vs 2024Q4
-36.6%
Estimated transactions
66,269
Per-store economics
Estimated sales per store
₩63.6M
vs a year ago
-41.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩777.7M – ₩2,434.3M
20212022202320242025
₩1,375.9M₩826.3M
Stores11 – 13
20212022202320242025
1213
Sales per store₩63.6M – ₩202.9M
20212022202320242025
₩114.7M₩63.6M
Openings0 – 1
20212022202320242025
11
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.6%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,519.8M₩826.3M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩126.6M₩63.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1428%
  • 14–1731%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s11%
  • 40s12%
  • 50s26%
  • 60+44%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon20%
  • Tue17%
  • Wed17%
  • Thu14%
  • Fri19%
  • Sat11%
  • Sun2%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩826.3M-36.6%13+8.3%₩63.6M-41.5%100%Possible crowding
2025Q3₩807.4M-45.5%120.0%₩67.3M-45.5%000%Mixed
2025Q2₩791.5M-52.2%120.0%₩66M-52.2%000%Mixed
2025Q1₩777.7M-48.8%120.0%₩64.8M-48.8%000%Mixed
2024Q4₩1,303.5M-24.2%120.0%₩108.6M-24.2%000%Mixed
2024Q3₩1,480.8M-24.0%120.0%₩123.4M-24.0%000%Mixed
2024Q2₩1,657.4M-27.2%12-7.7%₩138.1M-21.1%110%Shrinking
2024Q1₩1,519.8M-37.6%120.0%₩126.6M-37.6%000%Mixed
2023Q4₩1,719.9M+0.4%120.0%₩143.3M+0.4%000%Mixed
2023Q3₩1,949.4M+28.2%120.0%₩162.4M+28.2%010%Growing
2023Q2₩2,275.3M+43.2%13+18.2%₩175M+21.2%100%Growing
2023Q1₩2,434.3M+43.0%12+9.1%₩202.9M+31.1%000%Growing
2022Q4₩1,713M+8.2%12+9.1%₩142.8M-0.8%000%Mixed
2022Q3₩1,520M+1.1%12+9.1%₩126.7M-7.3%100%Possible crowding
2022Q2₩1,589M+1.8%110.0%₩144.5M+1.8%000%Mixed
2022Q1₩1,702.1M+23.7%11-8.3%₩154.7M+35.0%000%Mixed
2021Q4₩1,583.6M11₩144M000%
2021Q3₩1,503.8M11₩136.7M000%
2021Q2₩1,560.3M11₩141.8M010%
2021Q1₩1,375.9M12₩114.7M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.