SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩502.4M▼ -12.7% YoY
Stores19▲ +5.6% YoY
Sales per store₩26.4M▼ -17.3% YoY

Reading this area Stores rose 5.6% from a year earlier while estimated sales stayed about the same (-12.7%), so sales per store fell 17.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.8%
Stores▲ +11.8%
Sales per store▼ -0.9%
Market size
Estimated sales (quarter)
₩502.4M
vs 2024Q4
-12.7%
Estimated transactions
37,083
Per-store economics
Estimated sales per store
₩26.4M
vs a year ago
-17.3%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩453.5M – ₩675.7M
20212022202320242025
₩453.5M₩502.4M
Stores17 – 19
20212022202320242025
1719
Sales per store₩25.8M – ₩36.5M
20212022202320242025
₩26.7M₩26.4M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 18%
20212022202320242025
18%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.7%, stores YoY +5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+5.6%
Franchise share
5% (1/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩610.1M₩502.4M
Stores 2024 Q1 → 2025 Q4
1919
Sales per store 2024 Q1 → 2025 Q4
₩32.1M₩26.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–119%
  • 11–1440%
  • 14–1717%
  • 17–2126%
  • 21–248%
Age
  • 10s0%
  • 20s8%
  • 30s16%
  • 40s25%
  • 50s23%
  • 60+28%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue15%
  • Wed15%
  • Thu18%
  • Fri16%
  • Sat14%
  • Sun9%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩502.4M-12.7%19+5.6%₩26.4M-17.3%105%Possible crowding
2025Q3₩552.5M-4.7%180.0%₩30.7M-4.7%016%Mixed
2025Q2₩656.5M+2.8%18-5.3%₩36.5M+8.5%0011%Possible recovery
2025Q1₩568.1M-6.9%18-5.3%₩31.6M-1.7%2111%Shrinking
2024Q4₩575.2M-12.6%18-5.3%₩32M-7.8%006%Shrinking
2024Q3₩580M-9.4%18-5.3%₩32.2M-4.4%016%Shrinking
2024Q2₩638.8M-5.5%190.0%₩33.6M-5.5%005%Mixed
2024Q1₩610.1M+3.4%19+5.6%₩32.1M-2.0%005%Mixed
2023Q4₩658.3M+8.0%19+5.6%₩34.6M+2.3%115%Mixed
2023Q3₩640.1M+9.5%19+5.6%₩33.7M+3.8%105%Growing
2023Q2₩675.7M+18.4%19+5.6%₩35.6M+12.2%110%Growing
2023Q1₩589.8M+27.2%180.0%₩32.8M+27.2%006%Growing
2022Q4₩609.3M+15.3%180.0%₩33.9M+15.3%116%Growing
2022Q3₩584.4M+15.4%180.0%₩32.5M+15.4%006%Growing
2022Q2₩570.5M+6.5%18+5.9%₩31.7M+0.6%006%Mixed
2022Q1₩463.6M+2.2%18+5.9%₩25.8M-3.4%116%Possible crowding
2021Q4₩528.4M18₩29.4M006%
2021Q3₩506.6M18₩28.1M116%
2021Q2₩535.8M17₩31.5M1212%
2021Q1₩453.5M17₩26.7M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.