SEOUL COMMERCIAL AREA

신설동역 Developed area

Dongdaemun-gu (동대문구) 용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩421.4M▼ -30.2% YoY
Stores9▲ +12.5% YoY
Sales per store₩46.8M▼ -37.9% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-30.2%), so sales per store fell 37.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -31.2%
Stores▲ +80.0%
Sales per store▼ -61.8%
Market size
Estimated sales (quarter)
₩421.4M
vs 2024Q4
-30.2%
Estimated transactions
9,986
Per-store economics
Estimated sales per store
₩46.8M
vs a year ago
-37.9%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩399.1M – ₩741.5M
20212022202320242025
₩612.8M₩421.4M
Stores5 – 9
20212022202320242025
59
Sales per store₩46.8M – ₩123.6M
20212022202320242025
₩122.6M₩46.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share0% – 43%
20212022202320242025
20%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.2%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩557.5M₩421.4M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩69.7M₩46.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1411%
  • 14–1711%
  • 17–2166%
  • 21–2413%
Age
  • 10s0%
  • 20s7%
  • 30s14%
  • 40s16%
  • 50s27%
  • 60+36%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue9%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat24%
  • Sun8%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩421.4M-30.2%9+12.5%₩46.8M-37.9%100%Sales↓ · Stores↑ · Per store↓
2025Q3₩399.1M-34.1%80.0%₩49.9M-34.1%010%Sales↓ · Stores→ · Per store↓
2025Q2₩449M-28.0%80.0%₩56.1M-28.0%0013%Sales↓ · Stores→ · Per store↓
2025Q1₩492.9M-11.6%80.0%₩61.6M-11.6%0013%Sales↓ · Stores→ · Per store↓
2024Q4₩603.3M+1.7%80.0%₩75.4M+1.7%0013%Sales→ · Stores→ · Per store→
2024Q3₩605.3M-7.5%80.0%₩75.7M-7.5%1113%Sales↓ · Stores→ · Per store↓
2024Q2₩623.8M-12.5%80.0%₩78M-12.5%2213%Sales↓ · Stores→ · Per store↓
2024Q1₩557.5M-11.1%8+14.3%₩69.7M-22.2%0013%Sales↓ · Stores↑ · Per store↓
2023Q4₩593.2M-18.1%8+14.3%₩74.1M-28.4%0013%Sales↓ · Stores↑ · Per store↓
2023Q3₩654.6M-11.7%8+33.3%₩81.8M-33.8%0113%Sales↓ · Stores↑ · Per store↓
2023Q2₩713M+5.8%8+33.3%₩89.1M-20.7%1025%Sales↑ · Stores↑ · Per store↓
2023Q1₩626.8M+33.6%7+16.7%₩89.5M+14.5%1229%Sales↑ · Stores↑ · Per store↑
2022Q4₩724.6M+24.0%7+16.7%₩103.5M+6.3%2043%Sales↑ · Stores↑ · Per store↑
2022Q3₩741.5M+14.0%6-14.3%₩123.6M+33.0%0033%Sales↑ · Stores↓ · Per store↑
2022Q2₩674.2M+1.0%60.0%₩112.4M+1.0%0033%Sales→ · Stores→ · Per store→
2022Q1₩469.1M-23.4%6+20.0%₩78.2M-36.2%0033%Sales↓ · Stores↑ · Per store↓
2021Q4₩584.4M6₩97.4M0133%
2021Q3₩650.2M7₩92.9M1029%
2021Q2₩667.6M6₩111.3M2033%
2021Q1₩612.8M5₩122.6M0120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.