SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,583.5M▼ -10.8% YoY
Stores17▼ -22.7% YoY
Sales per store₩93.1M▲ +15.5% YoY

Reading this area Estimated sales fell 10.8% from a year earlier and stores fell 22.7%. Sales per store are up 15.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +95.2%
Stores▼ -32.0%
Sales per store▲ +187.1%
Market size
Estimated sales (quarter)
₩1,583.5M
vs 2024Q4
-10.8%
Estimated transactions
14,580
Per-store economics
Estimated sales per store
₩93.1M
vs a year ago
+15.5%
Per transaction
₩109K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩535.8M – ₩3,133.7M
20212022202320242025
₩811.1M₩1,583.5M
Stores17 – 27
20212022202320242025
2517
Sales per store₩20.6M – ₩120.5M
20212022202320242025
₩32.4M₩93.1M
Openings0 – 6
20212022202320242025
00
Closings0 – 4
20212022202320242025
33
Franchise share7% – 12%
20212022202320242025
8%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.8%, stores YoY -22.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-22.7%
Franchise share
12% (2/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (16%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩1,459.1M₩1,583.5M
Stores 2024 Q1 → 2025 Q4
2617
Sales per store 2024 Q1 → 2025 Q4
₩56.1M₩93.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0642%
  • 06–110%
  • 11–144%
  • 14–171%
  • 17–2114%
  • 21–2439%
Age
  • 10s0%
  • 20s4%
  • 30s9%
  • 40s30%
  • 50s32%
  • 60+25%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue18%
  • Wed17%
  • Thu11%
  • Fri11%
  • Sat12%
  • Sun20%
Gender
  • Male89%
  • Female11%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,583.5M-10.8%17-22.7%₩93.1M+15.5%0312%Shrinking
2025Q3₩1,879.5M+80.6%20-13.0%₩94M+107.7%1010%Mixed
2025Q2₩1,293.6M-17.4%19-17.4%₩68.1M+0.0%0311%Shrinking
2025Q1₩1,113M-23.7%22-15.4%₩50.6M-9.9%119%Shrinking
2024Q4₩1,774.4M-8.3%22-15.4%₩80.7M+8.4%019%Shrinking
2024Q3₩1,040.7M+73.5%23-14.8%₩45.2M+103.6%009%Mixed
2024Q2₩1,565.2M+192.1%23-11.5%₩68.1M+230.2%149%Mixed
2024Q1₩1,459.1M-53.4%260.0%₩56.1M-53.4%008%Mixed
2023Q4₩1,935.3M+105.7%26-3.7%₩74.4M+113.6%238%Mixed
2023Q3₩599.9M-15.0%27+3.8%₩22.2M-18.2%217%Possible crowding
2023Q2₩535.8M-34.0%26-3.7%₩20.6M-31.5%228%Shrinking
2023Q1₩3,133.7M+374.3%260.0%₩120.5M+374.3%018%Growing
2022Q4₩940.8M-33.7%270.0%₩34.8M-33.7%327%Mixed
2022Q3₩706M+7.3%26+8.3%₩27.2M-1.0%018%Mixed
2022Q2₩811.7M-14.0%27+8.0%₩30.1M-20.4%107%Possible crowding
2022Q1₩660.8M-18.5%26+4.0%₩25.4M-21.7%018%Possible crowding
2021Q4₩1,418M27₩52.5M637%
2021Q3₩658.2M24₩27.4M018%
2021Q2₩944.1M25₩37.8M228%
2021Q1₩811.1M25₩32.4M038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.