SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8.9M▼ -43.5% YoY
Stores5±0.0% YoY
Sales per store₩1.8M▼ -43.5% YoY

Reading this area Against a year earlier, estimated sales -43.5%, stores 0.0% and sales per store -43.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.7%
Stores▲ +150.0%
Sales per store▼ -65.9%
Market size
Estimated sales (quarter)
₩8.9M
vs 2024Q4
-43.5%
Estimated transactions
808
Per-store economics
Estimated sales per store
₩1.8M
vs a year ago
-43.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.9M – ₩33.3M
20212022202320242025
₩10.4M₩8.9M
Stores2 – 5
20212022202320242025
25
Sales per store₩1.8M – ₩15.9M
20212022202320242025
₩5.2M₩1.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share80% – 150%
20212022202320242025
150%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩23.1M₩8.9M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩7.7M₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1456%
  • 14–1715%
  • 17–2124%
  • 21–242%
Age
  • 10s1%
  • 20s20%
  • 30s37%
  • 40s18%
  • 50s16%
  • 60+8%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon12%
  • Tue16%
  • Wed21%
  • Thu20%
  • Fri14%
  • Sat10%
  • Sun8%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8.9M-43.5%50.0%₩1.8M-43.5%10100%Mixed
2025Q3₩17.4M-23.5%50.0%₩3.5M-23.5%1180%Mixed
2025Q2₩14.6M-47.3%5+66.7%₩2.9M-68.4%0080%Possible crowding
2025Q1₩14.8M-35.8%5+66.7%₩3M-61.5%0080%Possible crowding
2024Q4₩15.7M-27.1%5+66.7%₩3.1M-56.2%0080%Possible crowding
2024Q3₩22.7M-31.8%5+66.7%₩4.5M-59.1%2080%Possible crowding
2024Q2₩27.8M-13.7%30.0%₩9.3M-13.7%11133%Mixed
2024Q1₩23.1M-8.3%30.0%₩7.7M-8.3%00133%Mixed
2023Q4₩21.6M-12.6%3+50.0%₩7.2M-41.7%00133%Possible crowding
2023Q3₩33.3M+12.8%3+50.0%₩11.1M-24.8%00133%Competition inflow
2023Q2₩32.2M+1.3%3+50.0%₩10.7M-32.4%10133%Possible crowding
2023Q1₩25.2M+28.6%30.0%₩8.4M+28.6%10100%Growing
2022Q4₩24.7M+17.2%2-33.3%₩12.3M+75.7%00150%Mixed
2022Q3₩29.5M+16.9%2-33.3%₩14.7M+75.4%00150%Mixed
2022Q2₩31.8M+4.1%2-33.3%₩15.9M+56.1%01150%Mixed
2022Q1₩19.6M+87.8%3+50.0%₩6.5M+25.2%00100%Growing
2021Q4₩21.1M3₩7M00100%
2021Q3₩25.2M3₩8.4M00100%
2021Q2₩30.5M3₩10.2M10100%
2021Q1₩10.4M2₩5.2M01150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.