SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩649.7M▲ +5.1% YoY
Stores1±0.0% YoY
Sales per store₩649.7M▲ +5.1% YoY

Reading this area Estimated sales rose 5.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +375.2%
Stores▼ -50.0%
Sales per store▲ +850.4%
Market size
Estimated sales (quarter)
₩649.7M
vs 2024Q4
+5.1%
Estimated transactions
15,550
Per-store economics
Estimated sales per store
₩649.7M
vs a year ago
+5.1%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩125.4M – ₩734.2M
20212022202320242025
₩136.7M₩649.7M
Stores1 – 2
20212022202320242025
21
Sales per store₩62.7M – ₩734.2M
20212022202320242025
₩68.4M₩649.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share150% – 500%
20212022202320242025
200%500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
500% (5/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩398.4M₩649.7M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩398.4M₩649.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2147%
  • 21–2444%
Age
  • 10s0%
  • 20s8%
  • 30s17%
  • 40s19%
  • 50s32%
  • 60+23%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon11%
  • Tue19%
  • Wed14%
  • Thu19%
  • Fri15%
  • Sat16%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩649.7M+5.1%10.0%₩649.7M+5.1%00500%Growing
2025Q3₩734.2M+9.1%10.0%₩734.2M+9.1%00500%Growing
2025Q2₩662.6M-9.6%10.0%₩662.6M-9.6%00500%Mixed
2025Q1₩463.1M+16.3%10.0%₩463.1M+16.3%00500%Growing
2024Q4₩618.2M+186.4%10.0%₩618.2M+186.4%00500%Growing
2024Q3₩673M+140.5%10.0%₩673M+140.5%11500%Growing
2024Q2₩732.7M+166.8%10.0%₩732.7M+166.8%00500%Growing
2024Q1₩398.4M+49.9%10.0%₩398.4M+49.9%00500%Growing
2023Q4₩215.8M-19.6%10.0%₩215.8M-19.6%00500%Mixed
2023Q3₩279.8M-8.2%10.0%₩279.8M-8.2%10500%Mixed
2023Q2₩274.7M-10.3%1-50.0%₩274.7M+79.4%00400%Shrinking
2023Q1₩265.8M+111.8%1-50.0%₩265.8M+323.7%22400%Mixed
2022Q4₩268.4M+31.1%1-50.0%₩268.4M+162.2%10400%Mixed
2022Q3₩304.8M+70.7%1-50.0%₩304.8M+241.4%01300%Mixed
2022Q2₩306.2M+37.0%20.0%₩153.1M+37.0%00150%Growing
2022Q1₩125.4M-8.2%20.0%₩62.7M-8.2%00150%Mixed
2021Q4₩204.7M2₩102.4M01150%
2021Q3₩178.6M2₩89.3M00200%
2021Q2₩223.5M2₩111.8M00200%
2021Q1₩136.7M2₩68.4M01200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.