SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩257.5M▲ +6.2% YoY
Stores11▼ -8.3% YoY
Sales per store₩23.4M▲ +15.9% YoY

Reading this area Against a year earlier, estimated sales +6.2%, stores -8.3% and sales per store +15.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +227.0%
Stores▼ -21.4%
Sales per store▲ +316.1%
Market size
Estimated sales (quarter)
₩257.5M
vs 2024Q4
+6.2%
Estimated transactions
2,431
Per-store economics
Estimated sales per store
₩23.4M
vs a year ago
+15.9%
Per transaction
₩106K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩78.7M – ₩314.7M
20212022202320242025
₩78.7M₩257.5M
Stores11 – 15
20212022202320242025
1411
Sales per store₩5.6M – ₩23.4M
20212022202320242025
₩5.6M₩23.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.2%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩238M₩257.5M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩19.8M₩23.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0636%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2118%
  • 21–2445%
Age
  • 10s0%
  • 20s3%
  • 30s8%
  • 40s24%
  • 50s40%
  • 60+25%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon8%
  • Tue11%
  • Wed11%
  • Thu13%
  • Fri18%
  • Sat23%
  • Sun16%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩257.5M+6.2%11-8.3%₩23.4M+15.9%000%Mixed
2025Q3₩210.1M-15.9%11-8.3%₩19.1M-8.3%010%Shrinking
2025Q2₩217.3M-3.5%120.0%₩18.1M-3.5%100%Mixed
2025Q1₩181M-23.9%11-8.3%₩16.5M-17.0%010%Shrinking
2024Q4₩242.4M-10.6%12-7.7%₩20.2M-3.1%000%Shrinking
2024Q3₩249.9M-5.7%12-7.7%₩20.8M+2.2%110%Shrinking
2024Q2₩225.3M-2.2%12-7.7%₩18.8M+6.0%000%Possible recovery
2024Q1₩238M-16.4%12-14.3%₩19.8M-2.5%010%Shrinking
2023Q4₩271.1M-13.8%13-13.3%₩20.9M-0.6%000%Shrinking
2023Q3₩265M+7.3%13-13.3%₩20.4M+23.9%000%Mixed
2023Q2₩230.3M-12.7%13-7.1%₩17.7M-6.0%010%Shrinking
2023Q1₩284.7M+173.6%140.0%₩20.3M+173.6%010%Growing
2022Q4₩314.7M+68.2%15+15.4%₩21M+45.7%000%Growing
2022Q3₩246.9M+120.8%15+7.1%₩16.5M+106.1%100%Growing
2022Q2₩263.9M+76.2%140.0%₩18.9M+76.2%000%Growing
2022Q1₩104M+32.1%140.0%₩7.4M+32.1%100%Growing
2021Q4₩187.1M13₩14.4M010%
2021Q3₩111.8M14₩8M000%
2021Q2₩149.8M14₩10.7M000%
2021Q1₩78.7M14₩5.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.