SEOUL COMMERCIAL AREA

신설동역 발달상권

동대문구용신동· Area 271,900 m² · Area code 3120062 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,212.8M▲ +126.0% YoY
Stores7▼ -22.2% YoY
Sales per store₩316.1M▲ +190.6% YoY

Reading this area Against a year earlier, estimated sales +126.0%, stores -22.2% and sales per store +190.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2508.1%
Stores▼ -30.0%
Sales per store▲ +3625.9%
Market size
Estimated sales (quarter)
₩2,212.8M
vs 2024Q4
+126.0%
Estimated transactions
3,784
Per-store economics
Estimated sales per store
₩316.1M
vs a year ago
+190.6%
Per transaction
₩585K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩84.8M – ₩2,526.7M
20212022202320242025
₩84.8M₩2,212.8M
Stores7 – 10
20212022202320242025
107
Sales per store₩8.5M – ₩316.1M
20212022202320242025
₩8.5M₩316.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +126.0%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,582.2M₩2,212.8M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩175.8M₩316.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1415%
  • 14–1724%
  • 17–2137%
  • 21–2424%
Age
  • 10s0%
  • 20s0%
  • 30s32%
  • 40s26%
  • 50s2%
  • 60+40%
Weekday / weekend
  • Weekday46%
  • Weekend54%
Day of week
  • Mon0%
  • Tue6%
  • Wed9%
  • Thu17%
  • Fri13%
  • Sat53%
  • Sun1%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,212.8M+126.0%7-22.2%₩316.1M+190.6%000%Mixed
2025Q3₩1,477.2M+9.2%7-22.2%₩211M+40.4%000%Mixed
2025Q2₩1,450M+116.7%7-22.2%₩207.1M+178.6%010%Mixed
2025Q1₩1,505.3M-4.9%8-11.1%₩188.2M+7.0%010%Shrinking
2024Q4₩979M-37.8%90.0%₩108.8M-37.8%000%Mixed
2024Q3₩1,352.6M+162.5%9+12.5%₩150.3M+133.4%000%Growing
2024Q2₩669.2M-64.9%9+12.5%₩74.4M-68.8%000%Possible crowding
2024Q1₩1,582.2M+146.6%9+12.5%₩175.8M+119.2%000%Growing
2023Q4₩1,574.6M-37.7%9+12.5%₩175M-44.6%100%Possible crowding
2023Q3₩515.2M-15.5%80.0%₩64.4M-15.5%000%Mixed
2023Q2₩1,905.7M+344.5%80.0%₩238.2M+344.5%000%Growing
2023Q1₩641.6M-40.4%80.0%₩80.2M-40.4%000%Mixed
2022Q4₩2,526.7M+207.9%8-20.0%₩315.8M+284.9%000%Mixed
2022Q3₩609.8M+554.9%8-20.0%₩76.2M+718.6%000%Mixed
2022Q2₩428.7M+303.6%8-20.0%₩53.6M+404.5%000%Mixed
2022Q1₩1,076.9M+1169.3%8-20.0%₩134.6M+1486.6%020%Mixed
2021Q4₩820.6M10₩82.1M000%
2021Q3₩93.1M10₩9.3M000%
2021Q2₩106.2M10₩10.6M000%
2021Q1₩84.8M10₩8.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.