SEOUL COMMERCIAL AREA

장안동사거리 Developed area

Dongdaemun-gu (동대문구) 장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,097.2M▲ +18.1% YoY
Stores111▲ +11.0% YoY
Sales per store₩91M▲ +6.4% YoY

Reading this area Estimated sales rose 18.1% from a year earlier while stores were up 11.0%, so sales per store also rose 6.4%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +69.2%
Stores▲ +5.7%
Sales per store▲ +60.0%
Market size
Estimated sales (quarter)
₩10,097.2M
vs 2024Q4
+18.1%
Estimated transactions
310,419
Per-store economics
Estimated sales per store
₩91M
vs a year ago
+6.4%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,418.8M – ₩10,446.6M
20212022202320242025
₩5,968.8M₩10,097.2M
Stores92 – 114
20212022202320242025
105111
Sales per store₩52.1M – ₩91.6M
20212022202320242025
₩56.8M₩91M
Openings0 – 14
20212022202320242025
53
Closings1 – 12
20212022202320242025
38
Franchise share20% – 26%
20212022202320242025
22%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +18.1%, stores YoY +11.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
111
vs a year ago
+11.0%
Franchise share
20% (22/111)
Movement
Openings (rate)
3 (2%)
Closings (rate)
8 (6%)
Net store change
−5
Estimated sales 2024 Q1 → 2025 Q4
₩7,163.1M₩10,097.2M
Stores 2024 Q1 → 2025 Q4
96111
Sales per store 2024 Q1 → 2025 Q4
₩74.6M₩91M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–113%
  • 11–1425%
  • 14–1710%
  • 17–2140%
  • 21–2415%
Age
  • 10s0%
  • 20s8%
  • 30s20%
  • 40s26%
  • 50s25%
  • 60+20%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri15%
  • Sat18%
  • Sun15%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩10,097.2M+18.1%111+11.0%₩91M+6.4%3820%Sales↑ · Stores↑ · Per store↑
2025Q3₩10,446.6M+27.5%114+12.9%₩91.6M+13.0%6321%Sales↑ · Stores↑ · Per store↑
2025Q2₩9,292.5M+13.9%111+16.8%₩83.7M-2.5%10422%Sales↑ · Stores↑ · Per store→
2025Q1₩8,080M+12.8%104+8.3%₩77.7M+4.1%8124%Sales↑ · Stores↑ · Per store↑
2024Q4₩8,551.5M+18.1%100+5.3%₩85.5M+12.2%0322%Sales↑ · Stores↑ · Per store↑
2024Q3₩8,194M+7.6%101+9.8%₩81.1M-2.0%10524%Sales↑ · Stores↑ · Per store→
2024Q2₩8,159.7M+10.4%95+1.1%₩85.9M+9.2%7826%Sales↑ · Stores→ · Per store↑
2024Q1₩7,163.1M+11.1%96-4.0%₩74.6M+15.8%2126%Sales↑ · Stores↓ · Per store↑
2023Q4₩7,238.4M+6.4%95-5.0%₩76.2M+12.0%9526%Sales↑ · Stores↓ · Per store↑
2023Q3₩7,613.4M+17.5%92-8.9%₩82.8M+29.0%2426%Sales↑ · Stores↓ · Per store↑
2023Q2₩7,391.9M+8.1%94-8.7%₩78.6M+18.4%2826%Sales↑ · Stores↓ · Per store↑
2023Q1₩6,445.5M+18.9%100-3.8%₩64.5M+23.7%4524%Sales↑ · Stores↓ · Per store↑
2022Q4₩6,804.5M+4.2%100-3.8%₩68M+8.4%121025%Sales↑ · Stores↓ · Per store↑
2022Q3₩6,477.5M+9.8%1010.0%₩64.1M+9.8%5722%Sales↑ · Stores→ · Per store↑
2022Q2₩6,840.6M+2.1%103+1.0%₩66.4M+1.1%1321%Sales→ · Stores→ · Per store→
2022Q1₩5,418.8M-9.2%104-1.0%₩52.1M-8.3%4322%Sales↓ · Stores→ · Per store↓
2021Q4₩6,528.9M104₩62.8M141221%
2021Q3₩5,900.6M101₩58.4M0123%
2021Q2₩6,702.9M102₩65.7M6923%
2021Q1₩5,968.8M105₩56.8M5322%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.