SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,254.4M▲ +4.8% YoY
Stores66▼ -2.9% YoY
Sales per store₩49.3M▲ +8.0% YoY

Reading this area Estimated sales rose 4.8% from a year earlier while stores were about the same at -2.9%, so sales per store also rose 8.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +110.1%
Stores▲ +20.0%
Sales per store▲ +75.1%
Market size
Estimated sales (quarter)
₩3,254.4M
vs 2024Q4
+4.8%
Estimated transactions
11,534
Per-store economics
Estimated sales per store
₩49.3M
vs a year ago
+8.0%
Per transaction
₩282K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,548.8M – ₩3,744.9M
20212022202320242025
₩1,548.8M₩3,254.4M
Stores55 – 70
20212022202320242025
5566
Sales per store₩28.2M – ₩57.6M
20212022202320242025
₩28.2M₩49.3M
Openings0 – 6
20212022202320242025
34
Closings0 – 5
20212022202320242025
42
Franchise share7% – 13%
20212022202320242025
13%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.8%, stores YoY -2.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
66
vs a year ago
-2.9%
Franchise share
9% (6/66)
Movement
Openings (rate)
4 (6%)
Closings (rate)
2 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,544.3M₩3,254.4M
Stores 2024 Q1 → 2025 Q4
6666
Sales per store 2024 Q1 → 2025 Q4
₩53.7M₩49.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1112%
  • 11–1416%
  • 14–1723%
  • 17–2135%
  • 21–2413%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s66%
  • 50s29%
  • 60+1%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon15%
  • Tue14%
  • Wed17%
  • Thu12%
  • Fri12%
  • Sat16%
  • Sun14%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,254.4M+4.8%66-2.9%₩49.3M+8.0%429%Growing
2025Q3₩3,744.9M+0.7%65-3.0%₩57.6M+3.7%038%Mixed
2025Q2₩3,346.7M-8.6%68+1.5%₩49.2M-10.0%137%Mixed
2025Q1₩3,378.9M-4.7%70+6.1%₩48.3M-10.1%427%Possible crowding
2024Q4₩3,104.5M+2.5%68+1.5%₩45.7M+1.0%357%Mixed
2024Q3₩3,720.6M+1.6%670.0%₩55.5M+1.6%3312%Mixed
2024Q2₩3,663.4M+10.5%67+3.1%₩54.7M+7.2%2112%Growing
2024Q1₩3,544.3M+21.3%66+3.1%₩53.7M+17.6%0112%Growing
2023Q4₩3,027.9M+23.6%67+6.3%₩45.2M+16.2%2112%Growing
2023Q3₩3,663.1M+55.5%67+8.1%₩54.7M+43.9%2010%Growing
2023Q2₩3,316.6M+46.5%65+4.8%₩51M+39.7%3211%Growing
2023Q1₩2,922.4M+47.8%64+1.6%₩45.7M+45.5%4311%Growing
2022Q4₩2,450.7M+39.9%63+5.0%₩38.9M+33.2%6411%Growing
2022Q3₩2,355.6M+15.7%62+6.9%₩38M+8.3%1110%Growing
2022Q2₩2,264.4M+24.2%62+8.8%₩36.5M+14.2%3510%Growing
2022Q1₩1,977.6M+27.7%63+14.5%₩31.4M+11.5%4111%Growing
2021Q4₩1,751.6M60₩29.2M3112%
2021Q3₩2,035.6M58₩35.1M2112%
2021Q2₩1,823.2M57₩32M4212%
2021Q1₩1,548.8M55₩28.2M3413%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.