SEOUL COMMERCIAL AREA

장안동사거리 Developed area

Dongdaemun-gu (동대문구) 장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩141.3M▼ -5.8% YoY
Stores8▼ -33.3% YoY
Sales per store₩17.7M▲ +41.4% YoY

Reading this area Estimated sales fell 5.8% from a year earlier and stores fell 33.3%. Sales per store are up 41.4%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -43.1%
Stores▼ -42.9%
Sales per store▼ -0.5%
Market size
Estimated sales (quarter)
₩141.3M
vs 2024Q4
-5.8%
Estimated transactions
2,607
Per-store economics
Estimated sales per store
₩17.7M
vs a year ago
+41.4%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩141.3M – ₩524M
20212022202320242025
₩248.4M₩141.3M
Stores8 – 16
20212022202320242025
148
Sales per store₩12.5M – ₩40.3M
20212022202320242025
₩17.7M₩17.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 5
20212022202320242025
01
Franchise share25% – 38%
20212022202320242025
36%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.8%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-33.3%
Franchise share
38% (3/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (9%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩332.8M₩141.3M
Stores 2024 Q1 → 2025 Q4
128
Sales per store 2024 Q1 → 2025 Q4
₩27.7M₩17.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–145%
  • 14–175%
  • 17–2163%
  • 21–2426%
Age
  • 10s0%
  • 20s7%
  • 30s23%
  • 40s34%
  • 50s23%
  • 60+13%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon17%
  • Tue15%
  • Wed18%
  • Thu16%
  • Fri15%
  • Sat16%
  • Sun4%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩141.3M-5.8%8-33.3%₩17.7M+41.4%0138%Sales↓ · Stores↓ · Per store↑
2025Q3₩153.3M+2.6%9-25.0%₩17M+36.8%1033%Sales→ · Stores↓ · Per store↑
2025Q2₩173.6M-14.6%8-38.5%₩21.7M+38.9%0538%Sales↓ · Stores↓ · Per store↑
2025Q1₩167.8M-49.6%120.0%₩14M-49.6%0033%Sales↓ · Stores→ · Per store↓
2024Q4₩149.9M-68.5%12-7.7%₩12.5M-65.9%1133%Sales↓ · Stores↓ · Per store↓
2024Q3₩149.5M-71.5%12-7.7%₩12.5M-69.1%0133%Sales↓ · Stores↓ · Per store↓
2024Q2₩203.2M-45.4%130.0%₩15.6M-45.4%1031%Sales↓ · Stores→ · Per store↓
2024Q1₩332.8M-10.0%12-20.0%₩27.7M+12.5%0133%Sales↓ · Stores↓ · Per store↑
2023Q4₩476.2M+13.1%13-18.8%₩36.6M+39.2%0031%Sales↑ · Stores↓ · Per store↑
2023Q3₩524M+32.2%13-18.8%₩40.3M+62.7%1131%Sales↑ · Stores↓ · Per store↑
2023Q2₩372.2M-17.7%13-18.8%₩28.6M+1.3%0231%Sales↓ · Stores↓ · Per store→
2023Q1₩369.9M+5.1%150.0%₩24.7M+5.1%0127%Sales↑ · Stores→ · Per store↑
2022Q4₩421M-6.1%160.0%₩26.3M-6.1%2225%Sales↓ · Stores→ · Per store↓
2022Q3₩396.5M+14.6%16+6.7%₩24.8M+7.5%2225%Sales↑ · Stores↑ · Per store↑
2022Q2₩452.2M+62.0%16+14.3%₩28.3M+41.8%1125%Sales↑ · Stores↑ · Per store↑
2022Q1₩352M+41.7%15+7.1%₩23.5M+32.3%0133%Sales↑ · Stores↑ · Per store↑
2021Q4₩448.2M16₩28M1031%
2021Q3₩345.9M15₩23.1M1033%
2021Q2₩279.1M14₩19.9M0036%
2021Q1₩248.4M14₩17.7M1036%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.