SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩352.9M▼ -13.6% YoY
Stores5▲ +25.0% YoY
Sales per store₩70.6M▼ -30.9% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-13.6%), so sales per store fell 30.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +375.1%
Stores▲ +66.7%
Sales per store▲ +185.1%
Market size
Estimated sales (quarter)
₩352.9M
vs 2024Q4
-13.6%
Estimated transactions
13,546
Per-store economics
Estimated sales per store
₩70.6M
vs a year ago
-30.9%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.3M – ₩408.5M
20212022202320242025
₩74.3M₩352.9M
Stores2 – 5
20212022202320242025
35
Sales per store₩18.3M – ₩192.1M
20212022202320242025
₩24.8M₩70.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 150%
20212022202320242025
33%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.6%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩379.8M₩352.9M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩126.6M₩70.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–116%
  • 11–1430%
  • 14–1712%
  • 17–2126%
  • 21–2410%
Age
  • 10s1%
  • 20s11%
  • 30s28%
  • 40s25%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue13%
  • Wed15%
  • Thu12%
  • Fri14%
  • Sat16%
  • Sun19%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩352.9M-13.6%5+25.0%₩70.6M-30.9%0060%Possible crowding
2025Q3₩347.1M-11.9%5+25.0%₩69.4M-29.5%0060%Possible crowding
2025Q2₩390.1M+7.4%5+25.0%₩78M-14.1%0060%Competition inflow
2025Q1₩366.6M-3.5%5+66.7%₩73.3M-42.1%1060%Possible crowding
2024Q4₩408.5M+6.9%4+33.3%₩102.1M-19.8%0175%Competition inflow
2024Q3₩394M-2.2%4+33.3%₩98.5M-26.7%10100%Possible crowding
2024Q2₩363.2M-3.4%4+100.0%₩90.8M-51.7%1075%Possible crowding
2024Q1₩379.8M-1.1%3+50.0%₩126.6M-34.1%00100%Possible crowding
2023Q4₩382.2M-5.9%30.0%₩127.4M-5.9%00100%Mixed
2023Q3₩402.9M+4.3%30.0%₩134.3M+4.3%10100%Growing
2023Q2₩375.9M+20.3%2-33.3%₩188M+80.5%00150%Mixed
2023Q1₩384.1M+251.3%2-33.3%₩192.1M+426.9%01150%Mixed
2022Q4₩406.3M+421.3%30.0%₩135.4M+421.3%00100%Growing
2022Q3₩386.4M+376.1%30.0%₩128.8M+376.1%11100%Growing
2022Q2₩312.4M+326.1%3-25.0%₩104.1M+468.1%00100%Mixed
2022Q1₩109.3M+47.2%30.0%₩36.4M+47.2%20100%Growing
2021Q4₩77.9M3₩26M0033%
2021Q3₩81.2M3₩27.1M0133%
2021Q2₩73.3M4₩18.3M1025%
2021Q1₩74.3M3₩24.8M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.