SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩149.6M▼ -42.2% YoY
Stores10▼ -9.1% YoY
Sales per store₩15M▼ -36.4% YoY

Reading this area Estimated sales fell 42.2% from a year earlier and stores fell 9.1%. Sales per store are down 36.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.1%
Stores▼ -28.6%
Sales per store▲ +82.1%
Market size
Estimated sales (quarter)
₩149.6M
vs 2024Q4
-42.2%
Estimated transactions
4,649
Per-store economics
Estimated sales per store
₩15M
vs a year ago
-36.4%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩115M – ₩353.1M
20212022202320242025
₩115M₩149.6M
Stores10 – 14
20212022202320242025
1410
Sales per store₩8.2M – ₩27.2M
20212022202320242025
₩8.2M₩15M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share14% – 20%
20212022202320242025
14%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.2%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
20% (2/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩270.8M₩149.6M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩22.6M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0643%
  • 06–114%
  • 11–143%
  • 14–173%
  • 17–2111%
  • 21–2437%
Age
  • 10s1%
  • 20s9%
  • 30s25%
  • 40s24%
  • 50s33%
  • 60+8%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon6%
  • Tue17%
  • Wed10%
  • Thu12%
  • Fri15%
  • Sat22%
  • Sun17%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩149.6M-42.2%10-9.1%₩15M-36.4%0020%Shrinking
2025Q3₩210.7M+31.0%10-9.1%₩21.1M+44.1%0120%Mixed
2025Q2₩158.3M-21.9%110.0%₩14.4M-21.9%0018%Mixed
2025Q1₩181M-33.2%11-8.3%₩16.5M-27.1%0018%Shrinking
2024Q4₩258.6M-14.9%11-8.3%₩23.5M-7.1%1118%Shrinking
2024Q3₩160.8M-39.0%11-15.4%₩14.6M-27.9%0018%Shrinking
2024Q2₩202.8M-32.1%11-8.3%₩18.4M-26.0%1218%Shrinking
2024Q1₩270.8M-23.3%12-7.7%₩22.6M-16.9%0017%Shrinking
2023Q4₩303.8M-2.3%12-7.7%₩25.3M+5.9%0117%Possible recovery
2023Q3₩263.5M+6.1%13+8.3%₩20.3M-2.1%1015%Mixed
2023Q2₩298.8M-5.8%120.0%₩24.9M-5.8%0117%Mixed
2023Q1₩353.1M+154.2%13+8.3%₩27.2M+134.7%0015%Growing
2022Q4₩310.9M+9.4%13+8.3%₩23.9M+1.0%2115%Mixed
2022Q3₩248.4M+77.5%12-7.7%₩20.7M+92.3%2217%Mixed
2022Q2₩317.1M+143.4%12-7.7%₩26.4M+163.7%1117%Mixed
2022Q1₩138.9M+20.8%12-14.3%₩11.6M+40.9%0017%Mixed
2021Q4₩284.1M12₩23.7M1217%
2021Q3₩139.9M13₩10.8M0015%
2021Q2₩130.3M13₩10M0115%
2021Q1₩115M14₩8.2M0114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.