SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩236.5M▲ +0.5% YoY
Stores5▼ -28.6% YoY
Sales per store₩47.3M▲ +40.7% YoY

Reading this area Stores fell 28.6% from a year earlier while estimated sales held at +0.5%, so sales per store rose 40.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +18.4%
Stores▼ -16.7%
Sales per store▲ +42.0%
Market size
Estimated sales (quarter)
₩236.5M
vs 2024Q4
+0.5%
Estimated transactions
10,454
Per-store economics
Estimated sales per store
₩47.3M
vs a year ago
+40.7%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩40.1M – ₩340.5M
20212022202320242025
₩199.8M₩236.5M
Stores5 – 8
20212022202320242025
65
Sales per store₩6.7M – ₩54.8M
20212022202320242025
₩33.3M₩47.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.5%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩132.3M₩236.5M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩18.9M₩47.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1429%
  • 14–1728%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s5%
  • 40s18%
  • 50s27%
  • 60+48%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue14%
  • Wed13%
  • Thu19%
  • Fri18%
  • Sat22%
  • Sun2%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩236.5M+0.5%5-28.6%₩47.3M+40.7%000%Possible recovery
2025Q3₩151.8M-45.4%5-28.6%₩30.4M-23.5%010%Shrinking
2025Q2₩42.8M-83.6%6-14.3%₩7.1M-80.9%000%Shrinking
2025Q1₩40.1M-69.7%6-14.3%₩6.7M-64.7%010%Shrinking
2024Q4₩235.3M-27.9%70.0%₩33.6M-27.9%000%Mixed
2024Q3₩277.9M+4.8%70.0%₩39.7M+4.8%000%Growing
2024Q2₩261.8M+9.7%7-12.5%₩37.4M+25.4%000%Mixed
2024Q1₩132.3M-39.1%7-12.5%₩18.9M-30.4%000%Shrinking
2023Q4₩326.2M-4.2%7-12.5%₩46.6M+9.5%000%Shrinking
2023Q3₩265M+9.4%7-12.5%₩37.9M+25.0%010%Mixed
2023Q2₩238.6M+14.5%80.0%₩29.8M+14.5%000%Growing
2023Q1₩217.2M+6.0%8+33.3%₩27.2M-20.5%000%Competition inflow
2022Q4₩340.5M+3.6%8+33.3%₩42.6M-22.3%000%Competition inflow
2022Q3₩242.3M+27.5%8+33.3%₩30.3M-4.4%000%Competition inflow
2022Q2₩208.4M-8.0%8+33.3%₩26M-31.0%200%Possible crowding
2022Q1₩205M+2.6%60.0%₩34.2M+2.6%000%Mixed
2021Q4₩328.5M6₩54.8M000%
2021Q3₩190.1M6₩31.7M000%
2021Q2₩226.5M6₩37.8M000%
2021Q1₩199.8M6₩33.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.