SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,494.1M▲ +17.5% YoY
Stores29±0.0% YoY
Sales per store₩120.5M▲ +17.5% YoY

Reading this area Estimated sales rose 17.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 17.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +102.2%
Stores▲ +3.6%
Sales per store▲ +95.2%
Market size
Estimated sales (quarter)
₩3,494.1M
vs 2024Q4
+17.5%
Estimated transactions
125,499
Per-store economics
Estimated sales per store
₩120.5M
vs a year ago
+17.5%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,728.1M – ₩3,494.1M
20212022202320242025
₩1,728.1M₩3,494.1M
Stores27 – 29
20212022202320242025
2829
Sales per store₩61.7M – ₩120.5M
20212022202320242025
₩61.7M₩120.5M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
0% (0/29)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,540.5M₩3,494.1M
Stores 2024 Q1 → 2025 Q4
2729
Sales per store 2024 Q1 → 2025 Q4
₩94.1M₩120.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–1428%
  • 14–1732%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s13%
  • 40s22%
  • 50s23%
  • 60+39%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon19%
  • Tue15%
  • Wed18%
  • Thu14%
  • Fri19%
  • Sat14%
  • Sun2%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,494.1M+17.5%290.0%₩120.5M+17.5%110%Growing
2025Q3₩2,873.9M+14.7%290.0%₩99.1M+14.7%000%Growing
2025Q2₩2,828.4M+6.0%290.0%₩97.5M+6.0%000%Growing
2025Q1₩2,704.4M+6.4%29+7.4%₩93.3M-0.9%000%Mixed
2024Q4₩2,974M-7.7%29+7.4%₩102.6M-14.0%000%Possible crowding
2024Q3₩2,505M+0.6%29+7.4%₩86.4M-6.3%000%Possible crowding
2024Q2₩2,668.8M+6.1%29+3.6%₩92M+2.4%200%Mixed
2024Q1₩2,540.5M+7.8%27-3.6%₩94.1M+11.8%000%Mixed
2023Q4₩3,221.2M+28.3%27-3.6%₩119.3M+33.1%000%Mixed
2023Q3₩2,489.1M-4.5%27-3.6%₩92.2M-1.0%010%Shrinking
2023Q2₩2,516.1M-9.5%280.0%₩89.9M-9.5%000%Mixed
2023Q1₩2,355.9M+1.3%280.0%₩84.1M+1.3%110%Mixed
2022Q4₩2,509.7M-1.0%28-3.4%₩89.6M+2.5%000%Mixed
2022Q3₩2,606.3M-0.3%28-3.4%₩93.1M+3.3%000%Possible recovery
2022Q2₩2,780M+34.7%280.0%₩99.3M+34.7%000%Growing
2022Q1₩2,324.7M+34.5%280.0%₩83M+34.5%010%Growing
2021Q4₩2,535.5M29₩87.4M000%
2021Q3₩2,613.6M29₩90.1M100%
2021Q2₩2,064.6M28₩73.7M000%
2021Q1₩1,728.1M28₩61.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.