SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,323.5M▲ +50.1% YoY
Stores13±0.0% YoY
Sales per store₩101.8M▲ +50.1% YoY

Reading this area Estimated sales rose 50.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 50.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.4%
Stores±0.0%
Sales per store▲ +26.4%
Market size
Estimated sales (quarter)
₩1,323.5M
vs 2024Q4
+50.1%
Estimated transactions
4,600
Per-store economics
Estimated sales per store
₩101.8M
vs a year ago
+50.1%
Per transaction
₩288K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩459M – ₩1,323.5M
20212022202320242025
₩1,046.8M₩1,323.5M
Stores12 – 15
20212022202320242025
1313
Sales per store₩38.2M – ₩101.8M
20212022202320242025
₩80.5M₩101.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
15%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +50.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,298M₩1,323.5M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩99.8M₩101.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–147%
  • 14–1726%
  • 17–2155%
  • 21–249%
Age
  • 10s0%
  • 20s1%
  • 30s12%
  • 40s65%
  • 50s20%
  • 60+2%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue17%
  • Wed25%
  • Thu22%
  • Fri6%
  • Sat16%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,323.5M+50.1%130.0%₩101.8M+50.1%000%Growing
2025Q3₩1,255.6M+20.7%130.0%₩96.6M+20.7%000%Growing
2025Q2₩1,001.5M-16.2%130.0%₩77M-16.2%000%Mixed
2025Q1₩1,159.5M-10.7%130.0%₩89.2M-10.7%000%Mixed
2024Q4₩881.6M-14.3%130.0%₩67.8M-14.3%000%Mixed
2024Q3₩1,040.1M-5.9%13+8.3%₩80M-13.2%110%Possible crowding
2024Q2₩1,195.3M+4.7%13+8.3%₩91.9M-3.4%010%Competition inflow
2024Q1₩1,298M+33.1%13+8.3%₩99.8M+22.9%118%Growing
2023Q4₩1,028.1M+18.8%130.0%₩79.1M+18.8%218%Growing
2023Q3₩1,105.5M+60.2%120.0%₩92.1M+60.2%118%Growing
2023Q2₩1,142M+59.0%120.0%₩95.2M+59.0%118%Growing
2023Q1₩975M+112.4%120.0%₩81.2M+112.4%018%Growing
2022Q4₩865.5M+20.5%13+8.3%₩66.6M+11.2%228%Growing
2022Q3₩689.9M-14.8%12-20.0%₩57.5M+6.5%0017%Shrinking
2022Q2₩718.2M-19.3%12-14.3%₩59.8M-5.9%0017%Shrinking
2022Q1₩459M-56.2%12-7.7%₩38.2M-52.5%0017%Shrinking
2021Q4₩718.3M12₩59.9M0317%
2021Q3₩810M15₩54M1013%
2021Q2₩890.3M14₩63.6M1014%
2021Q1₩1,046.8M13₩80.5M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.