SEOUL COMMERCIAL AREA

장안동사거리 Developed area

Dongdaemun-gu (동대문구) 장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩29.8M▼ -46.0% YoY
Stores6▼ -14.3% YoY
Sales per store₩5M▼ -37.0% YoY

Reading this area Estimated sales fell 46.0% from a year earlier and stores fell 14.3%. Sales per store are down 37.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.2%
Stores▲ +50.0%
Sales per store▼ -76.2%
Market size
Estimated sales (quarter)
₩29.8M
vs 2024Q4
-46.0%
Estimated transactions
912
Per-store economics
Estimated sales per store
₩5M
vs a year ago
-37.0%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29.8M – ₩87.8M
20212022202320242025
₩83.2M₩29.8M
Stores4 – 7
20212022202320242025
46
Sales per store₩5M – ₩20.8M
20212022202320242025
₩20.8M₩5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -46.0%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩46.9M₩29.8M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩7.8M₩5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1424%
  • 14–1734%
  • 17–2141%
  • 21–242%
Age
  • 10s1%
  • 20s16%
  • 30s18%
  • 40s13%
  • 50s28%
  • 60+24%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon3%
  • Tue16%
  • Wed13%
  • Thu17%
  • Fri23%
  • Sat24%
  • Sun5%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩29.8M-46.0%6-14.3%₩5M-37.0%0017%Sales↓ · Stores↓ · Per store↓
2025Q3₩38.8M-39.5%6-14.3%₩6.5M-29.4%1017%Sales↓ · Stores↓ · Per store↓
2025Q2₩46.9M-14.1%5-28.6%₩9.4M+20.3%0020%Sales↓ · Stores↓ · Per store↑
2025Q1₩48.2M+2.8%5-16.7%₩9.6M+23.3%0220%Sales→ · Stores↓ · Per store↑
2024Q4₩55.1M+7.1%7+16.7%₩7.9M-8.2%0014%Sales↑ · Stores↑ · Per store↓
2024Q3₩64.1M+5.9%7+16.7%₩9.2M-9.2%0114%Sales↑ · Stores↑ · Per store↓
2024Q2₩54.5M-8.7%7+16.7%₩7.8M-21.8%1029%Sales↓ · Stores↑ · Per store↓
2024Q1₩46.9M-13.3%60.0%₩7.8M-13.3%0033%Sales↓ · Stores→ · Per store↓
2023Q4₩51.5M-10.3%60.0%₩8.6M-10.3%1133%Sales↓ · Stores→ · Per store↓
2023Q3₩60.5M-3.3%60.0%₩10.1M-3.3%0033%Sales↓ · Stores→ · Per store↓
2023Q2₩59.8M-14.2%60.0%₩10M-14.2%0033%Sales↓ · Stores→ · Per store↓
2023Q1₩54.1M-24.9%6+20.0%₩9M-37.5%0033%Sales↓ · Stores↑ · Per store↓
2022Q4₩57.3M-30.4%6+20.0%₩9.6M-42.0%0033%Sales↓ · Stores↑ · Per store↓
2022Q3₩62.6M-28.7%6+20.0%₩10.4M-40.6%1033%Sales↓ · Stores↑ · Per store↓
2022Q2₩69.6M-11.9%6+50.0%₩11.6M-41.3%2017%Sales↓ · Stores↑ · Per store↓
2022Q1₩72.1M-13.4%5+25.0%₩14.4M-30.7%000%Sales↓ · Stores↑ · Per store↓
2021Q4₩82.4M5₩16.5M000%
2021Q3₩87.8M5₩17.6M100%
2021Q2₩79M4₩19.8M000%
2021Q1₩83.2M4₩20.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.