SEOUL COMMERCIAL AREA

장안동사거리 Developed area

Dongdaemun-gu (동대문구) 장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.3M▲ +79.9% YoY
Stores6▼ -14.3% YoY
Sales per store₩2.9M▲ +109.9% YoY

Reading this area Against a year earlier, estimated sales +79.9%, stores -14.3% and sales per store +109.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.4%
Stores▼ -33.3%
Sales per store▲ +65.5%
Market size
Estimated sales (quarter)
₩17.3M
vs 2024Q4
+79.9%
Estimated transactions
535
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
+109.9%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.3M – ₩29.2M
20212022202320242025
₩15.7M₩17.3M
Stores6 – 9
20212022202320242025
96
Sales per store₩662K – ₩4.2M
20212022202320242025
₩1.7M₩2.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +79.9%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.8M₩17.3M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩1.3M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1414%
  • 14–1742%
  • 17–2139%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s3%
  • 50s0%
  • 60+96%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon21%
  • Tue23%
  • Wed4%
  • Thu19%
  • Fri18%
  • Sat9%
  • Sun5%
Gender
  • Male91%
  • Female9%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.3M+79.9%6-14.3%₩2.9M+109.9%000%Mixed
2025Q3₩15.1M-48.4%6-14.3%₩2.5M-39.8%010%Shrinking
2025Q2₩22.6M+75.4%70.0%₩3.2M+75.4%000%Growing
2025Q1₩7.9M-9.3%70.0%₩1.1M-9.3%000%Mixed
2024Q4₩9.6M+81.5%7-12.5%₩1.4M+107.4%000%Mixed
2024Q3₩29.2M+208.0%7-12.5%₩4.2M+252.0%000%Mixed
2024Q2₩12.9M-17.8%7-12.5%₩1.8M-6.1%000%Shrinking
2024Q1₩8.8M-57.6%7-12.5%₩1.3M-51.6%010%Shrinking
2023Q4₩5.3M-65.7%80.0%₩662K-65.7%000%Mixed
2023Q3₩9.5M-41.0%80.0%₩1.2M-41.0%000%Mixed
2023Q2₩15.7M+10.1%80.0%₩2M+10.1%000%Growing
2023Q1₩20.7M+10.4%80.0%₩2.6M+10.4%000%Growing
2022Q4₩15.4M-25.5%80.0%₩1.9M-25.5%000%Mixed
2022Q3₩16.1M+24.8%8-11.1%₩2M+40.4%000%Mixed
2022Q2₩14.3M+16.1%8-11.1%₩1.8M+30.6%000%Mixed
2022Q1₩18.7M+19.7%8-11.1%₩2.3M+34.6%000%Mixed
2021Q4₩20.7M8₩2.6M010%
2021Q3₩12.9M9₩1.4M000%
2021Q2₩12.3M9₩1.4M000%
2021Q1₩15.7M9₩1.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.