SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩590.9M▼ -9.9% YoY
Stores18▲ +20.0% YoY
Sales per store₩32.8M▼ -24.9% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-9.9%), so sales per store fell 24.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.9%
Stores▲ +38.5%
Sales per store▼ -41.4%
Market size
Estimated sales (quarter)
₩590.9M
vs 2024Q4
-9.9%
Estimated transactions
56,025
Per-store economics
Estimated sales per store
₩32.8M
vs a year ago
-24.9%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩575.1M – ₩1,219M
20212022202320242025
₩728.5M₩590.9M
Stores13 – 19
20212022202320242025
1318
Sales per store₩32.8M – ₩87.1M
20212022202320242025
₩56M₩32.8M
Openings0 – 4
20212022202320242025
01
Closings0 – 3
20212022202320242025
10
Franchise share27% – 64%
20212022202320242025
62%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.9%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+20.0%
Franchise share
44% (8/18)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩812.2M₩590.9M
Stores 2024 Q1 → 2025 Q4
1918
Sales per store 2024 Q1 → 2025 Q4
₩42.7M₩32.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–1115%
  • 11–1421%
  • 14–1714%
  • 17–2130%
  • 21–2413%
Age
  • 10s1%
  • 20s9%
  • 30s21%
  • 40s30%
  • 50s27%
  • 60+12%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon12%
  • Tue13%
  • Wed12%
  • Thu14%
  • Fri14%
  • Sat20%
  • Sun16%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩590.9M-9.9%18+20.0%₩32.8M-24.9%1044%Possible crowding
2025Q3₩690.7M-12.8%17+6.3%₩40.6M-17.9%1047%Possible crowding
2025Q2₩684.2M-19.4%16-11.1%₩42.8M-9.3%2150%Shrinking
2025Q1₩575.1M-29.2%14-26.3%₩41.1M-3.9%1164%Shrinking
2024Q4₩656M-26.8%15-16.7%₩43.7M-12.1%2153%Shrinking
2024Q3₩792.1M-24.8%16-11.1%₩49.5M-15.4%0238%Shrinking
2024Q2₩849M-16.1%18+12.5%₩47.2M-25.4%1233%Possible crowding
2024Q1₩812.2M+11.1%19+26.7%₩42.7M-12.3%4232%Competition inflow
2023Q4₩895.8M-14.9%18+20.0%₩49.8M-29.1%0028%Possible crowding
2023Q3₩1,053.6M-10.3%18+28.6%₩58.5M-30.2%2028%Possible crowding
2023Q2₩1,011.3M-17.0%16+14.3%₩63.2M-27.4%2031%Possible crowding
2023Q1₩730.8M-28.0%15+15.4%₩48.7M-37.6%0027%Possible crowding
2022Q4₩1,053.2M+44.4%15+7.1%₩70.2M+34.7%2327%Growing
2022Q3₩1,174.2M+48.9%140.0%₩83.9M+48.9%0043%Growing
2022Q2₩1,219M+56.3%14+7.7%₩87.1M+45.1%1043%Growing
2022Q1₩1,015.2M+39.4%130.0%₩78.1M+39.4%0146%Growing
2021Q4₩729.6M14₩52.1M0043%
2021Q3₩788.5M14₩56.3M1243%
2021Q2₩779.9M13₩60M2262%
2021Q1₩728.5M13₩56M0162%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.