SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩167.8M▲ +9.8% YoY
Stores15▼ -6.3% YoY
Sales per store₩11.2M▲ +17.1% YoY

Reading this area Against a year earlier, estimated sales +9.8%, stores -6.3% and sales per store +17.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +493.2%
Stores±0.0%
Sales per store▲ +493.2%
Market size
Estimated sales (quarter)
₩167.8M
vs 2024Q4
+9.8%
Estimated transactions
7,348
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
+17.1%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩28.3M – ₩179.6M
20212022202320242025
₩28.3M₩167.8M
Stores14 – 17
20212022202320242025
1515
Sales per store₩1.9M – ₩12.2M
20212022202320242025
₩1.9M₩11.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 4
20212022202320242025
10
Franchise share6% – 7%
20212022202320242025
7%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.8%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
7% (1/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩159.4M₩167.8M
Stores 2024 Q1 → 2025 Q4
1615
Sales per store 2024 Q1 → 2025 Q4
₩10M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–111%
  • 11–147%
  • 14–1725%
  • 17–2129%
  • 21–2427%
Age
  • 10s2%
  • 20s9%
  • 30s17%
  • 40s19%
  • 50s38%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon8%
  • Tue13%
  • Wed18%
  • Thu9%
  • Fri16%
  • Sat20%
  • Sun16%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩167.8M+9.8%15-6.3%₩11.2M+17.1%107%Mixed
2025Q3₩170.5M-1.1%14-17.6%₩12.2M+20.1%007%Possible recovery
2025Q2₩153.6M+3.5%14-17.6%₩11M+25.7%147%Mixed
2025Q1₩134.5M-15.6%17+6.3%₩7.9M-20.6%216%Possible crowding
2024Q4₩152.9M-14.9%160.0%₩9.6M-14.9%016%Mixed
2024Q3₩172.3M-3.2%17+6.3%₩10.1M-8.9%116%Possible crowding
2024Q2₩148.4M-7.4%17+6.3%₩8.7M-12.9%106%Possible crowding
2024Q1₩159.4M+36.4%160.0%₩10M+36.4%006%Growing
2023Q4₩179.6M+53.4%160.0%₩11.2M+53.4%006%Growing
2023Q3₩178M+80.9%16+6.7%₩11.1M+69.6%006%Growing
2023Q2₩160.3M+70.5%16+6.7%₩10M+59.8%116%Growing
2023Q1₩116.9M+86.3%16+6.7%₩7.3M+74.7%116%Growing
2022Q4₩117M+95.1%16+6.7%₩7.3M+82.9%106%Growing
2022Q3₩98.4M+117.4%150.0%₩6.6M+117.4%007%Growing
2022Q2₩94M+86.7%15-6.3%₩6.3M+99.1%007%Mixed
2022Q1₩62.7M+121.7%150.0%₩4.2M+121.7%007%Growing
2021Q4₩60M15₩4M117%
2021Q3₩45.3M15₩3M127%
2021Q2₩50.4M16₩3.1M106%
2021Q1₩28.3M15₩1.9M017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.