SEOUL COMMERCIAL AREA

장안동사거리 발달상권

동대문구장안2동· Area 219,588 m² · Area code 3120067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩168.4M▲ +113.6% YoY
Stores8▲ +14.3% YoY
Sales per store₩21M▲ +86.9% YoY

Reading this area Estimated sales rose 113.6% from a year earlier while stores were up 14.3%, so sales per store also rose 86.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -25.8%
Stores▲ +33.3%
Sales per store▼ -44.4%
Market size
Estimated sales (quarter)
₩168.4M
vs 2024Q4
+113.6%
Estimated transactions
6,670
Per-store economics
Estimated sales per store
₩21M
vs a year ago
+86.9%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩78.8M – ₩488.9M
20212022202320242025
₩227M₩168.4M
Stores6 – 8
20212022202320242025
68
Sales per store₩11.3M – ₩81.5M
20212022202320242025
₩37.8M₩21M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share29% – 50%
20212022202320242025
50%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +113.6%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
38% (3/8)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩447M₩168.4M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩74.5M₩21M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1418%
  • 14–1721%
  • 17–2141%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s26%
  • 40s29%
  • 50s29%
  • 60+16%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon20%
  • Tue10%
  • Wed21%
  • Thu13%
  • Fri17%
  • Sat12%
  • Sun7%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩168.4M+113.6%8+14.3%₩21M+86.9%1038%Growing
2025Q3₩116.7M-42.2%70.0%₩16.7M-42.2%0043%Mixed
2025Q2₩96.9M-76.8%70.0%₩13.8M-76.8%0043%Mixed
2025Q1₩117.6M-73.7%7+16.7%₩16.8M-77.5%1043%Possible crowding
2024Q4₩78.8M-79.9%7+16.7%₩11.3M-82.8%0029%Possible crowding
2024Q3₩201.8M-55.4%7+16.7%₩28.8M-61.8%0029%Possible crowding
2024Q2₩417M-1.0%7+16.7%₩59.6M-15.1%1029%Possible crowding
2024Q1₩447M+4.9%60.0%₩74.5M+4.9%0033%Growing
2023Q4₩392.6M-4.5%60.0%₩65.4M-4.5%0033%Mixed
2023Q3₩452.9M+18.1%60.0%₩75.5M+18.1%0033%Growing
2023Q2₩421.1M+21.0%60.0%₩70.2M+21.0%0033%Growing
2023Q1₩426.1M-12.8%60.0%₩71M-12.8%0033%Mixed
2022Q4₩411M+125.4%60.0%₩68.5M+125.4%0033%Growing
2022Q3₩383.4M+79.7%60.0%₩63.9M+79.7%1233%Growing
2022Q2₩348.1M+57.8%60.0%₩58M+57.8%0050%Growing
2022Q1₩488.9M+115.4%60.0%₩81.5M+115.4%0050%Growing
2021Q4₩182.3M6₩30.4M0050%
2021Q3₩213.4M6₩35.6M1050%
2021Q2₩220.6M6₩36.8M0133%
2021Q1₩227M6₩37.8M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.