SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,401.7M▼ -11.8% YoY
Stores90▲ +3.4% YoY
Sales per store₩104.5M▼ -14.8% YoY

Reading this area Stores rose 3.4% from a year earlier while estimated sales stayed about the same (-11.8%), so sales per store fell 14.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.6%
Stores▲ +8.4%
Sales per store▲ +36.1%
Market size
Estimated sales (quarter)
₩9,401.7M
vs 2024Q4
-11.8%
Estimated transactions
220,650
Per-store economics
Estimated sales per store
₩104.5M
vs a year ago
-14.8%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,872.7M – ₩11,233.4M
20212022202320242025
₩6,369.8M₩9,401.7M
Stores74 – 90
20212022202320242025
8390
Sales per store₩73.4M – ₩137M
20212022202320242025
₩76.7M₩104.5M
Openings1 – 6
20212022202320242025
33
Closings1 – 8
20212022202320242025
22
Franchise share18% – 25%
20212022202320242025
25%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.8%, stores YoY +3.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
90
vs a year ago
+3.4%
Franchise share
18% (16/90)
Movement
Openings (rate)
3 (3%)
Closings (rate)
2 (2%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩10,703.4M₩9,401.7M
Stores 2024 Q1 → 2025 Q4
8590
Sales per store 2024 Q1 → 2025 Q4
₩125.9M₩104.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1422%
  • 14–179%
  • 17–2148%
  • 21–2418%
Age
  • 10s1%
  • 20s23%
  • 30s31%
  • 40s16%
  • 50s16%
  • 60+13%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue14%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat18%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,401.7M-11.8%90+3.4%₩104.5M-14.8%3218%Possible crowding
2025Q3₩8,754M-8.2%88+2.3%₩99.5M-10.3%5819%Mixed
2025Q2₩9,481.9M-6.2%89+4.7%₩106.5M-10.4%6521%Possible crowding
2025Q1₩9,227.9M-13.8%89+4.7%₩103.7M-17.7%5220%Possible crowding
2024Q4₩10,663.4M-5.1%87+6.1%₩122.6M-10.5%3320%Possible crowding
2024Q3₩9,534M+0.3%86+7.5%₩110.9M-6.7%6521%Possible crowding
2024Q2₩10,107.6M+10.8%85+10.4%₩118.9M+0.4%2221%Mixed
2024Q1₩10,703.4M+10.9%85+10.4%₩125.9M+0.5%6321%Mixed
2023Q4₩11,233.4M+10.1%82+7.9%₩137M+2.0%4222%Mixed
2023Q3₩9,505.2M-4.1%80+8.1%₩118.8M-11.3%6423%Possible crowding
2023Q2₩9,122M-10.4%77+1.3%₩118.5M-11.6%3225%Mixed
2023Q1₩9,651.5M+38.5%77-1.3%₩125.3M+40.3%2123%Growing
2022Q4₩10,203.4M+19.7%76-6.2%₩134.3M+27.6%5324%Mixed
2022Q3₩9,915.5M+68.8%74-7.5%₩134M+82.5%3524%Mixed
2022Q2₩10,179.8M+28.4%76-7.3%₩133.9M+38.6%1224%Mixed
2022Q1₩6,969.3M+9.4%78-6.0%₩89.3M+16.4%1522%Mixed
2021Q4₩8,525.8M81₩105.3M4522%
2021Q3₩5,872.7M80₩73.4M3525%
2021Q2₩7,927.3M82₩96.7M2424%
2021Q1₩6,369.8M83₩76.7M3225%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.