SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,424.2M▼ -9.8% YoY
Stores27▼ -6.9% YoY
Sales per store₩52.7M▼ -3.2% YoY

Reading this area Estimated sales fell 9.8% from a year earlier and stores fell 6.9%. Sales per store are down 3.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +56.1%
Stores▲ +22.7%
Sales per store▲ +27.2%
Market size
Estimated sales (quarter)
₩1,424.2M
vs 2024Q4
-9.8%
Estimated transactions
35,933
Per-store economics
Estimated sales per store
₩52.7M
vs a year ago
-3.2%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩912.2M – ₩1,769.8M
20212022202320242025
₩912.2M₩1,424.2M
Stores20 – 31
20212022202320242025
2227
Sales per store₩41.5M – ₩70.1M
20212022202320242025
₩41.5M₩52.7M
Openings0 – 4
20212022202320242025
01
Closings0 – 4
20212022202320242025
02
Franchise share18% – 29%
20212022202320242025
23%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.8%, stores YoY -6.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
-6.9%
Franchise share
19% (5/27)
Movement
Openings (rate)
1 (3%)
Closings (rate)
2 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,769.8M₩1,424.2M
Stores 2024 Q1 → 2025 Q4
2827
Sales per store 2024 Q1 → 2025 Q4
₩63.2M₩52.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1423%
  • 14–179%
  • 17–2141%
  • 21–2423%
Age
  • 10s1%
  • 20s27%
  • 30s36%
  • 40s18%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon7%
  • Tue12%
  • Wed15%
  • Thu12%
  • Fri17%
  • Sat21%
  • Sun16%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,424.2M-9.8%27-6.9%₩52.7M-3.2%1219%Shrinking
2025Q3₩1,506.1M-3.7%28-9.7%₩53.8M+6.7%1218%Shrinking
2025Q2₩1,459.2M-16.4%28-6.7%₩52.1M-10.5%0021%Shrinking
2025Q1₩1,429.5M-19.2%280.0%₩51.1M-19.2%0121%Mixed
2024Q4₩1,579.8M-9.6%29+3.6%₩54.5M-12.7%0221%Possible crowding
2024Q3₩1,563.5M-3.0%31+29.2%₩50.4M-24.9%1119%Possible crowding
2024Q2₩1,746.2M+30.1%30+36.4%₩58.2M-4.6%2023%Competition inflow
2024Q1₩1,769.8M+49.1%28+12.0%₩63.2M+33.2%0025%Growing
2023Q4₩1,746.6M+23.1%28+21.7%₩62.4M+1.1%4025%Mixed
2023Q3₩1,612M+4.5%24+9.1%₩67.2M-4.2%3029%Competition inflow
2023Q2₩1,341.7M-6.9%220.0%₩61M-6.9%2427%Mixed
2023Q1₩1,186.8M-1.3%25+13.6%₩47.5M-13.1%4220%Possible crowding
2022Q4₩1,418.6M+11.7%23+9.5%₩61.7M+2.0%1022%Mixed
2022Q3₩1,542.1M+29.8%22+10.0%₩70.1M+18.0%1123%Growing
2022Q2₩1,441.7M+25.3%22+4.8%₩65.5M+19.6%0023%Growing
2022Q1₩1,202.4M+31.8%220.0%₩54.7M+31.8%1023%Growing
2021Q4₩1,270.3M21₩60.5M1024%
2021Q3₩1,188.1M20₩59.4M0125%
2021Q2₩1,150.3M21₩54.8M1224%
2021Q1₩912.2M22₩41.5M0023%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.