SEOUL COMMERCIAL AREA

합정역 Developed area

Mapo-gu (마포구) 서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩59.5M▲ +20.7% YoY
Stores16±0.0% YoY
Sales per store₩3.7M▲ +20.7% YoY

Reading this area Estimated sales rose 20.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 20.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +704.7%
Stores▲ +6.7%
Sales per store▲ +654.5%
Market size
Estimated sales (quarter)
₩59.5M
vs 2024Q4
+20.7%
Estimated transactions
228
Per-store economics
Estimated sales per store
₩3.7M
vs a year ago
+20.7%
Per transaction
₩261K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.4M – ₩76.9M
20212022202320242025
₩7.4M₩59.5M
Stores15 – 17
20212022202320242025
1516
Sales per store₩493K – ₩4.8M
20212022202320242025
₩493K₩3.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩70.5M₩59.5M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩4.1M₩3.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–146%
  • 14–1758%
  • 17–2132%
  • 21–245%
Age
  • 10s0%
  • 20s15%
  • 30s51%
  • 40s19%
  • 50s14%
  • 60+0%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon0%
  • Tue8%
  • Wed19%
  • Thu23%
  • Fri6%
  • Sat36%
  • Sun7%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩59.5M+20.7%160.0%₩3.7M+20.7%000%Growing
2025Q3₩70.2M-3.3%160.0%₩4.4M-3.3%000%Mixed
2025Q2₩68.3M-6.0%16-5.9%₩4.3M-0.1%000%Shrinking
2025Q1₩76.9M+9.2%16-5.9%₩4.8M+16.0%000%Mixed
2024Q4₩49.3M-0.0%16-5.9%₩3.1M+6.2%000%Possible recovery
2024Q3₩72.6M+52.9%16-5.9%₩4.5M+62.5%120%Mixed
2024Q2₩72.6M+57.6%17+6.3%₩4.3M+48.4%000%Growing
2024Q1₩70.5M+65.1%17+6.3%₩4.1M+55.4%000%Growing
2023Q4₩49.3M-15.0%17+6.3%₩2.9M-20.0%110%Possible crowding
2023Q3₩47.5M+13.5%17+6.3%₩2.8M+6.8%100%Growing
2023Q2₩46.1M+1.9%160.0%₩2.9M+1.9%000%Mixed
2023Q1₩42.7M+96.0%160.0%₩2.7M+96.0%000%Growing
2022Q4₩58M+67.1%16-5.9%₩3.6M+77.5%000%Mixed
2022Q3₩41.8M+206.8%160.0%₩2.6M+206.8%000%Growing
2022Q2₩45.2M+409.3%16+6.7%₩2.8M+377.5%000%Growing
2022Q1₩21.8M+194.3%16+6.7%₩1.4M+175.9%010%Growing
2021Q4₩34.7M17₩2M100%
2021Q3₩13.6M16₩852K100%
2021Q2₩8.9M15₩592K000%
2021Q1₩7.4M15₩493K020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.