SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,110.7M▼ -21.3% YoY
Stores23±0.0% YoY
Sales per store₩48.3M▼ -21.3% YoY

Reading this area Against a year earlier, estimated sales -21.3%, stores 0.0% and sales per store -21.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.4%
Stores▼ -17.9%
Sales per store▲ +40.4%
Market size
Estimated sales (quarter)
₩1,110.7M
vs 2024Q4
-21.3%
Estimated transactions
30,357
Per-store economics
Estimated sales per store
₩48.3M
vs a year ago
-21.3%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩962.9M – ₩1,549.7M
20212022202320242025
₩962.9M₩1,110.7M
Stores22 – 35
20212022202320242025
2823
Sales per store₩31.3M – ₩64.5M
20212022202320242025
₩34.4M₩48.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share23% – 35%
20212022202320242025
32%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
0.0%
Franchise share
26% (6/23)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,294M₩1,110.7M
Stores 2024 Q1 → 2025 Q4
2623
Sales per store 2024 Q1 → 2025 Q4
₩49.8M₩48.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–1717%
  • 17–2144%
  • 21–246%
Age
  • 10s1%
  • 20s28%
  • 30s37%
  • 40s16%
  • 50s13%
  • 60+5%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri14%
  • Sat20%
  • Sun16%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,110.7M-21.3%230.0%₩48.3M-21.3%0026%Mixed
2025Q3₩1,144.4M-20.6%22-8.3%₩52M-13.4%0227%Shrinking
2025Q2₩1,483.1M-4.3%23-11.5%₩64.5M+8.2%1030%Shrinking
2025Q1₩1,393.4M+7.7%22-15.4%₩63.3M+27.3%0232%Mixed
2024Q4₩1,410.7M+2.0%23-11.5%₩61.3M+15.3%1235%Possible recovery
2024Q3₩1,441M+3.3%24-14.3%₩60M+20.5%0233%Mixed
2024Q2₩1,549.7M+12.7%26-16.1%₩59.6M+34.4%0031%Mixed
2024Q1₩1,294M-11.4%26-21.2%₩49.8M+12.5%0031%Shrinking
2023Q4₩1,383.3M-0.9%26-25.7%₩53.2M+33.3%0231%Possible recovery
2023Q3₩1,394.6M-6.7%28-20.0%₩49.8M+16.6%0329%Shrinking
2023Q2₩1,374.5M-7.7%31-8.8%₩44.3M+1.3%0226%Shrinking
2023Q1₩1,460.1M+19.8%33-2.9%₩44.2M+23.4%0224%Growing
2022Q4₩1,396.5M+11.0%35+2.9%₩39.9M+7.8%1123%Growing
2022Q3₩1,495.3M+44.6%35+6.1%₩42.7M+36.3%2123%Growing
2022Q2₩1,488.4M+15.7%34+13.3%₩43.8M+2.0%0024%Mixed
2022Q1₩1,219.2M+26.6%34+21.4%₩35.9M+4.3%0024%Growing
2021Q4₩1,258M34₩37M1024%
2021Q3₩1,034.1M33₩31.3M3124%
2021Q2₩1,286.9M30₩42.9M2030%
2021Q1₩962.9M28₩34.4M0132%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.