SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩165.8M▲ +155.6% YoY
Stores19▲ +26.7% YoY
Sales per store₩8.7M▲ +101.8% YoY

Reading this area Estimated sales rose 155.6% from a year earlier while stores were up 26.7%, so sales per store also rose 101.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.3%
Stores▲ +137.5%
Sales per store▼ -48.5%
Market size
Estimated sales (quarter)
₩165.8M
vs 2024Q4
+155.6%
Estimated transactions
825
Per-store economics
Estimated sales per store
₩8.7M
vs a year ago
+101.8%
Per transaction
₩201K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩47.9M – ₩218.3M
20212022202320242025
₩135.6M₩165.8M
Stores8 – 19
20212022202320242025
819
Sales per store₩3.2M – ₩23.4M
20212022202320242025
₩16.9M₩8.7M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +155.6%, stores YoY +26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+26.7%
Franchise share
5% (1/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩93.7M₩165.8M
Stores 2024 Q1 → 2025 Q4
1419
Sales per store 2024 Q1 → 2025 Q4
₩6.7M₩8.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–1422%
  • 14–1712%
  • 17–2133%
  • 21–249%
Age
  • 10s1%
  • 20s24%
  • 30s55%
  • 40s8%
  • 50s10%
  • 60+3%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon24%
  • Tue25%
  • Wed7%
  • Thu18%
  • Fri12%
  • Sat8%
  • Sun6%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩165.8M+155.6%19+26.7%₩8.7M+101.8%105%Growing
2025Q3₩218.3M+356.0%18+20.0%₩12.1M+280.0%216%Growing
2025Q2₩74.4M+12.0%17+13.3%₩4.4M-1.1%306%Mixed
2025Q1₩59.6M-36.4%140.0%₩4.3M-36.4%017%Mixed
2024Q4₩64.8M-44.9%15+15.4%₩4.3M-52.3%117%Possible crowding
2024Q3₩47.9M-68.3%15+15.4%₩3.2M-72.5%007%Possible crowding
2024Q2₩66.4M-62.0%15+15.4%₩4.4M-67.1%107%Possible crowding
2024Q1₩93.7M-48.7%14+7.7%₩6.7M-52.4%107%Possible crowding
2023Q4₩117.8M-34.6%13+18.2%₩9.1M-44.6%008%Possible crowding
2023Q3₩150.8M-8.1%13+18.2%₩11.6M-22.3%008%Possible crowding
2023Q2₩174.9M-13.3%13+30.0%₩13.5M-33.3%008%Possible crowding
2023Q1₩182.6M+10.1%13+44.4%₩14M-23.8%318%Competition inflow
2022Q4₩180M-14.7%11+22.2%₩16.4M-30.2%229%Possible crowding
2022Q3₩164.2M-13.3%11+22.2%₩14.9M-29.0%109%Possible crowding
2022Q2₩201.7M+4.9%10+11.1%₩20.2M-5.6%1010%Competition inflow
2022Q1₩165.9M+22.4%9+12.5%₩18.4M+8.8%1111%Growing
2021Q4₩210.9M9₩23.4M1011%
2021Q3₩189.3M9₩21M110%
2021Q2₩192.3M9₩21.4M100%
2021Q1₩135.6M8₩16.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.