SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.5M▲ +124.3% YoY
Stores18±0.0% YoY
Sales per store₩971K▲ +124.3% YoY

Reading this area Estimated sales rose 124.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 124.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.6%
Stores▲ +12.5%
Sales per store▼ -24.9%
Market size
Estimated sales (quarter)
₩17.5M
vs 2024Q4
+124.3%
Estimated transactions
151
Per-store economics
Estimated sales per store
₩971K
vs a year ago
+124.3%
Per transaction
₩116K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.8M – ₩23.3M
20212022202320242025
₩20.7M₩17.5M
Stores16 – 21
20212022202320242025
1618
Sales per store₩433K – ₩1.4M
20212022202320242025
₩1.3M₩971K
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +124.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16.5M₩17.5M
Stores 2024 Q1 → 2025 Q4
1918
Sales per store 2024 Q1 → 2025 Q4
₩867K₩971K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1424%
  • 14–1721%
  • 17–2130%
  • 21–2424%
Age
  • 10s15%
  • 20s19%
  • 30s1%
  • 40s30%
  • 50s35%
  • 60+0%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon5%
  • Tue6%
  • Wed13%
  • Thu51%
  • Fri8%
  • Sat14%
  • Sun3%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.5M+124.3%180.0%₩971K+124.3%000%Growing
2025Q3₩14.4M+1.6%180.0%₩800K+1.6%000%Mixed
2025Q2₩14.8M+2.7%18-5.3%₩820K+8.4%000%Possible recovery
2025Q1₩11.3M-31.4%18-5.3%₩628K-27.6%000%Shrinking
2024Q4₩7.8M-57.8%18-5.3%₩433K-55.5%000%Shrinking
2024Q3₩14.2M-36.1%18-14.3%₩787K-25.4%010%Shrinking
2024Q2₩14.4M-35.7%19-9.5%₩757K-29.0%000%Shrinking
2024Q1₩16.5M+16.2%19-9.5%₩867K+28.4%000%Mixed
2023Q4₩18.5M-1.4%19-9.5%₩973K+8.9%020%Possible recovery
2023Q3₩22.2M+5.7%210.0%₩1.1M+5.7%110%Growing
2023Q2₩22.4M+9.7%210.0%₩1.1M+9.7%110%Growing
2023Q1₩14.2M-22.2%21+5.0%₩675K-25.9%000%Possible crowding
2022Q4₩18.8M+4.9%21+10.5%₩893K-5.1%000%Competition inflow
2022Q3₩21M+6.9%21+10.5%₩999K-3.2%000%Competition inflow
2022Q2₩20.4M-12.6%21+23.5%₩971K-29.3%100%Possible crowding
2022Q1₩18.2M-11.9%20+25.0%₩911K-29.6%100%Possible crowding
2021Q4₩17.9M19₩940K000%
2021Q3₩19.6M19₩1M200%
2021Q2₩23.3M17₩1.4M320%
2021Q1₩20.7M16₩1.3M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.