SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,080.6M▼ -14.7% YoY
Stores6±0.0% YoY
Sales per store₩346.8M▼ -14.7% YoY

Reading this area Against a year earlier, estimated sales -14.7%, stores 0.0% and sales per store -14.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.2%
Stores▼ -25.0%
Sales per store▲ +53.7%
Market size
Estimated sales (quarter)
₩2,080.6M
vs 2024Q4
-14.7%
Estimated transactions
10,766
Per-store economics
Estimated sales per store
₩346.8M
vs a year ago
-14.7%
Per transaction
₩193K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,110.9M – ₩3,202.7M
20212022202320242025
₩1,805.4M₩2,080.6M
Stores6 – 8
20212022202320242025
86
Sales per store₩158.7M – ₩406.6M
20212022202320242025
₩225.7M₩346.8M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,121.1M₩2,080.6M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩160.2M₩346.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1416%
  • 14–1725%
  • 17–2158%
  • 21–240%
Age
  • 10s1%
  • 20s8%
  • 30s19%
  • 40s45%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon6%
  • Tue26%
  • Wed8%
  • Thu13%
  • Fri12%
  • Sat12%
  • Sun22%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,080.6M-14.7%60.0%₩346.8M-14.7%000%Mixed
2025Q3₩1,194.8M-8.5%60.0%₩199.1M-8.5%000%Mixed
2025Q2₩1,566.1M+30.1%60.0%₩261M+30.1%000%Growing
2025Q1₩2,308.6M+105.9%6-14.3%₩384.8M+140.2%000%Mixed
2024Q4₩2,439.8M+83.8%6-14.3%₩406.6M+114.4%000%Mixed
2024Q3₩1,306.4M-16.4%6-14.3%₩217.7M-2.5%000%Shrinking
2024Q2₩1,203.7M-15.4%6-14.3%₩200.6M-1.3%010%Shrinking
2024Q1₩1,121.1M+0.9%70.0%₩160.2M+0.9%000%Mixed
2023Q4₩1,327.6M-39.1%70.0%₩189.7M-39.1%000%Mixed
2023Q3₩1,563.1M+0.5%70.0%₩223.3M+0.5%000%Mixed
2023Q2₩1,423.5M-36.7%70.0%₩203.4M-36.7%000%Mixed
2023Q1₩1,110.9M-42.3%70.0%₩158.7M-42.3%000%Mixed
2022Q4₩2,179.2M-5.9%7-12.5%₩311.3M+7.6%000%Shrinking
2022Q3₩1,555.9M-51.4%7-12.5%₩222.3M-44.5%000%Shrinking
2022Q2₩2,249.7M-23.7%7-12.5%₩321.4M-12.8%000%Shrinking
2022Q1₩1,926.7M+6.7%7-12.5%₩275.2M+22.0%010%Mixed
2021Q4₩2,314.7M8₩289.3M000%
2021Q3₩3,202.7M8₩400.3M000%
2021Q2₩2,947.6M8₩368.4M000%
2021Q1₩1,805.4M8₩225.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.