SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩822.4M▼ -19.2% YoY
Stores8±0.0% YoY
Sales per store₩102.8M▼ -19.2% YoY

Reading this area Against a year earlier, estimated sales -19.2%, stores 0.0% and sales per store -19.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.6%
Stores▼ -38.5%
Sales per store▲ +81.4%
Market size
Estimated sales (quarter)
₩822.4M
vs 2024Q4
-19.2%
Estimated transactions
50,511
Per-store economics
Estimated sales per store
₩102.8M
vs a year ago
-19.2%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩736.8M – ₩1,081.7M
20212022202320242025
₩736.8M₩822.4M
Stores7 – 13
20212022202320242025
138
Sales per store₩56.7M – ₩132.4M
20212022202320242025
₩56.7M₩102.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share62% – 100%
20212022202320242025
62%63%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
63% (5/8)
Movement
Openings (rate)
1 (8%)
Closings (rate)
1 (8%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩909.4M₩822.4M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩101M₩102.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1433%
  • 14–1716%
  • 17–2140%
  • 21–247%
Age
  • 10s1%
  • 20s30%
  • 30s37%
  • 40s13%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon6%
  • Tue7%
  • Wed18%
  • Thu15%
  • Fri17%
  • Sat20%
  • Sun16%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩822.4M-19.2%80.0%₩102.8M-19.2%1163%Mixed
2025Q3₩904.8M-11.1%7-12.5%₩129.3M+1.6%0286%Shrinking
2025Q2₩1,018.4M-3.7%90.0%₩113.2M-3.7%1067%Mixed
2025Q1₩921.4M+1.3%8-11.1%₩115.2M+14.0%0075%Possible recovery
2024Q4₩1,017.2M+7.7%8-11.1%₩127.2M+21.2%0075%Mixed
2024Q3₩1,017.3M-4.0%80.0%₩127.2M-4.0%0275%Mixed
2024Q2₩1,057M-1.0%90.0%₩117.4M-1.0%0078%Mixed
2024Q1₩909.4M-6.8%9-10.0%₩101M+3.6%0178%Shrinking
2023Q4₩944.5M+18.3%9-18.2%₩104.9M+44.6%1089%Mixed
2023Q3₩1,059.5M+4.4%8-33.3%₩132.4M+56.5%01100%Mixed
2023Q2₩1,067.5M-1.3%9-25.0%₩118.6M+31.6%1289%Possible recovery
2023Q1₩975.8M+23.9%10-16.7%₩97.6M+48.7%0180%Mixed
2022Q4₩798.3M-11.8%11-15.4%₩72.6M+4.2%0173%Shrinking
2022Q3₩1,015.3M+18.8%12-7.7%₩84.6M+28.7%0067%Mixed
2022Q2₩1,081.7M+27.6%12-7.7%₩90.1M+38.3%1167%Mixed
2022Q1₩787.7M+6.9%12-7.7%₩65.6M+15.8%0167%Mixed
2021Q4₩905.2M13₩69.6M0062%
2021Q3₩854.5M13₩65.7M0062%
2021Q2₩847.4M13₩65.2M2262%
2021Q1₩736.8M13₩56.7M0062%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.