SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,477.4M▼ -2.6% YoY
Stores35±0.0% YoY
Sales per store₩70.8M▼ -2.6% YoY

Reading this area Against a year earlier, estimated sales -2.6%, stores 0.0% and sales per store -2.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +121.2%
Stores▼ -10.3%
Sales per store▲ +146.5%
Market size
Estimated sales (quarter)
₩2,477.4M
vs 2024Q4
-2.6%
Estimated transactions
61,894
Per-store economics
Estimated sales per store
₩70.8M
vs a year ago
-2.6%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,034.1M – ₩3,388.5M
20212022202320242025
₩1,119.9M₩2,477.4M
Stores34 – 40
20212022202320242025
3935
Sales per store₩26.5M – ₩91.2M
20212022202320242025
₩28.7M₩70.8M
Openings0 – 5
20212022202320242025
00
Closings0 – 3
20212022202320242025
02
Franchise share13% – 19%
20212022202320242025
18%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
0.0%
Franchise share
14% (5/35)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (5%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩3,140.8M₩2,477.4M
Stores 2024 Q1 → 2025 Q4
3735
Sales per store 2024 Q1 → 2025 Q4
₩84.9M₩70.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–110%
  • 11–143%
  • 14–172%
  • 17–2121%
  • 21–2443%
Age
  • 10s0%
  • 20s23%
  • 30s41%
  • 40s18%
  • 50s11%
  • 60+7%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon10%
  • Tue12%
  • Wed13%
  • Thu11%
  • Fri16%
  • Sat25%
  • Sun13%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,477.4M-2.6%350.0%₩70.8M-2.6%0214%Mixed
2025Q3₩2,416.5M-19.7%37+5.7%₩65.3M-24.0%2114%Possible crowding
2025Q2₩2,271.9M-27.8%35-2.8%₩64.9M-25.7%2114%Mixed
2025Q1₩2,226.7M-29.1%34-8.1%₩65.5M-22.8%0115%Shrinking
2024Q4₩2,542.8M-22.9%35-5.4%₩72.7M-18.5%0014%Shrinking
2024Q3₩3,009.1M-8.2%35-7.9%₩86M-0.3%0114%Shrinking
2024Q2₩3,146.9M-5.9%36-2.7%₩87.4M-3.3%0114%Mixed
2024Q1₩3,140.8M-7.0%370.0%₩84.9M-7.0%1114%Mixed
2023Q4₩3,298.4M-2.7%37-2.6%₩89.1M-0.0%0114%Mixed
2023Q3₩3,277.2M+0.9%38-5.0%₩86.2M+6.3%1113%Possible recovery
2023Q2₩3,343.7M+3.9%370.0%₩90.4M+3.9%1116%Growing
2023Q1₩3,375.7M+187.4%37-2.6%₩91.2M+195.2%1216%Growing
2022Q4₩3,388.5M+96.2%380.0%₩89.2M+96.2%0216%Growing
2022Q3₩3,246.6M+213.9%40+2.6%₩81.2M+206.1%5315%Growing
2022Q2₩3,218.4M+130.6%37-7.5%₩87M+149.2%1219%Mixed
2022Q1₩1,174.5M+4.9%38-2.6%₩30.9M+7.6%0018%Growing
2021Q4₩1,726.8M38₩45.4M2318%
2021Q3₩1,034.1M39₩26.5M0118%
2021Q2₩1,395.9M40₩34.9M2118%
2021Q1₩1,119.9M39₩28.7M0018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.