SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩14.5M▼ -45.8% YoY
Stores4▼ -20.0% YoY
Sales per store₩3.6M▼ -32.3% YoY

Reading this area Estimated sales fell 45.8% from a year earlier and stores fell 20.0%. Sales per store are down 32.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.7%
Stores▼ -33.3%
Sales per store▲ +118.5%
Market size
Estimated sales (quarter)
₩14.5M
vs 2024Q4
-45.8%
Estimated transactions
898
Per-store economics
Estimated sales per store
₩3.6M
vs a year ago
-32.3%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.9M – ₩26.9M
20212022202320242025
₩10M₩14.5M
Stores4 – 6
20212022202320242025
64
Sales per store₩1.3M – ₩5.4M
20212022202320242025
₩1.7M₩3.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.8%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩17.1M₩14.5M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩3.4M₩3.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–143%
  • 14–1722%
  • 17–2138%
  • 21–2431%
Age
  • 10s1%
  • 20s8%
  • 30s13%
  • 40s22%
  • 50s28%
  • 60+28%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon13%
  • Tue14%
  • Wed6%
  • Thu8%
  • Fri22%
  • Sat26%
  • Sun12%
Gender
  • Male95%
  • Female5%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14.5M-45.8%4-20.0%₩3.6M-32.3%000%Shrinking
2025Q3₩12.7M-33.4%4-20.0%₩3.2M-16.7%000%Shrinking
2025Q2₩13.8M-43.4%4-20.0%₩3.4M-29.2%000%Shrinking
2025Q1₩19.9M+16.5%4-20.0%₩5M+45.6%010%Mixed
2024Q4₩26.9M+55.3%50.0%₩5.4M+55.3%000%Growing
2024Q3₩19M-13.3%50.0%₩3.8M-13.3%000%Mixed
2024Q2₩24.3M+25.7%5-16.7%₩4.9M+50.8%000%Mixed
2024Q1₩17.1M-15.6%5-16.7%₩3.4M+1.3%000%Shrinking
2023Q4₩17.3M+24.9%5-16.7%₩3.5M+49.9%000%Mixed
2023Q3₩21.9M+82.8%50.0%₩4.4M+82.8%010%Growing
2023Q2₩19.4M+138.6%6+20.0%₩3.2M+98.9%000%Growing
2023Q1₩20.2M+167.0%60.0%₩3.4M+167.0%000%Growing
2022Q4₩13.8M+39.8%6+20.0%₩2.3M+16.5%100%Growing
2022Q3₩12M+73.2%50.0%₩2.4M+73.2%000%Growing
2022Q2₩8.1M-12.2%5-16.7%₩1.6M+5.4%010%Shrinking
2022Q1₩7.6M-24.0%60.0%₩1.3M-24.0%100%Mixed
2021Q4₩9.9M5₩2M000%
2021Q3₩6.9M5₩1.4M010%
2021Q2₩9.2M6₩1.5M110%
2021Q1₩10M6₩1.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.