SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,157.1M▼ -12.3% YoY
Stores15±0.0% YoY
Sales per store₩77.1M▼ -12.3% YoY

Reading this area Against a year earlier, estimated sales -12.3%, stores 0.0% and sales per store -12.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.6%
Stores▲ +25.0%
Sales per store▼ -3.5%
Market size
Estimated sales (quarter)
₩1,157.1M
vs 2024Q4
-12.3%
Estimated transactions
112,859
Per-store economics
Estimated sales per store
₩77.1M
vs a year ago
-12.3%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩891.9M – ₩1,498.9M
20212022202320242025
₩959.3M₩1,157.1M
Stores11 – 16
20212022202320242025
1215
Sales per store₩69.8M – ₩115.3M
20212022202320242025
₩79.9M₩77.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
12
Franchise share38% – 75%
20212022202320242025
75%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
40% (6/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (10%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,338.5M₩1,157.1M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩95.6M₩77.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–119%
  • 11–1426%
  • 14–1717%
  • 17–2131%
  • 21–2411%
Age
  • 10s1%
  • 20s27%
  • 30s30%
  • 40s17%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun12%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,157.1M-12.3%150.0%₩77.1M-12.3%0240%Mixed
2025Q3₩1,236.6M+11.2%16+14.3%₩77.3M-2.7%1138%Mixed
2025Q2₩1,289.6M+5.3%15+7.1%₩86M-1.7%0047%Mixed
2025Q1₩1,192.1M-10.9%15+7.1%₩79.5M-16.9%0047%Possible crowding
2024Q4₩1,319.2M-12.0%15+15.4%₩87.9M-23.7%1047%Possible crowding
2024Q3₩1,112.2M-7.9%140.0%₩79.4M-7.9%0050%Mixed
2024Q2₩1,224.9M+1.3%14+7.7%₩87.5M-5.9%0050%Possible crowding
2024Q1₩1,338.5M+12.0%14+7.7%₩95.6M+4.0%2150%Growing
2023Q4₩1,498.9M+22.1%130.0%₩115.3M+22.1%1154%Growing
2023Q3₩1,208.2M+1.5%14+16.7%₩86.3M-13.0%1043%Possible crowding
2023Q2₩1,209.1M+1.1%130.0%₩93M+1.1%0046%Mixed
2023Q1₩1,195.4M+31.7%130.0%₩92M+31.7%0046%Growing
2022Q4₩1,227.2M+13.7%13+18.2%₩94.4M-3.8%1046%Competition inflow
2022Q3₩1,190.7M+33.5%120.0%₩99.2M+33.5%0150%Growing
2022Q2₩1,196.3M+7.3%13+8.3%₩92M-0.9%0046%Mixed
2022Q1₩907.9M-5.4%13+8.3%₩69.8M-12.6%2146%Possible crowding
2021Q4₩1,079.3M11₩98.1M0164%
2021Q3₩891.9M12₩74.3M0158%
2021Q2₩1,114.6M12₩92.9M0167%
2021Q1₩959.3M12₩79.9M0175%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.