SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,058.5M▲ +11.6% YoY
Stores26▲ +4.0% YoY
Sales per store₩194.6M▲ +7.3% YoY

Reading this area Estimated sales rose 11.6% from a year earlier while stores were up 4.0%, so sales per store also rose 7.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +94.6%
Stores▲ +13.0%
Sales per store▲ +72.1%
Market size
Estimated sales (quarter)
₩5,058.5M
vs 2024Q4
+11.6%
Estimated transactions
92,145
Per-store economics
Estimated sales per store
₩194.6M
vs a year ago
+7.3%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,599.8M – ₩5,058.5M
20212022202320242025
₩2,599.8M₩5,058.5M
Stores20 – 26
20212022202320242025
2326
Sales per store₩113M – ₩223.2M
20212022202320242025
₩113M₩194.6M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.6%, stores YoY +4.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
+4.0%
Franchise share
0% (0/26)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,879.9M₩5,058.5M
Stores 2024 Q1 → 2025 Q4
2326
Sales per store 2024 Q1 → 2025 Q4
₩168.7M₩194.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1430%
  • 14–1730%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s27%
  • 40s23%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon18%
  • Tue16%
  • Wed13%
  • Thu14%
  • Fri19%
  • Sat14%
  • Sun6%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,058.5M+11.6%26+4.0%₩194.6M+7.3%000%Growing
2025Q3₩4,429M+12.6%26+4.0%₩170.3M+8.3%100%Growing
2025Q2₩4,360M+22.5%25+4.2%₩174.4M+17.6%000%Growing
2025Q1₩4,402.9M+13.5%25+8.7%₩176.1M+4.4%110%Growing
2024Q4₩4,534.6M+1.6%25+25.0%₩181.4M-18.7%110%Possible crowding
2024Q3₩3,933.2M+6.8%25+19.0%₩157.3M-10.3%100%Competition inflow
2024Q2₩3,558.6M-6.2%24+14.3%₩148.3M-17.9%100%Possible crowding
2024Q1₩3,879.9M+11.3%23+9.5%₩168.7M+1.6%300%Mixed
2023Q4₩4,464.2M+5.3%20-4.8%₩223.2M+10.6%010%Mixed
2023Q3₩3,682.2M-1.1%210.0%₩175.3M-1.1%000%Mixed
2023Q2₩3,793.6M-4.6%210.0%₩180.6M-4.6%000%Mixed
2023Q1₩3,485.4M-2.1%210.0%₩166M-2.1%220%Mixed
2022Q4₩4,237.8M+18.0%21-4.5%₩201.8M+23.6%000%Mixed
2022Q3₩3,724.2M+19.5%21-4.5%₩177.3M+25.2%000%Mixed
2022Q2₩3,976.9M+27.0%21-4.5%₩189.4M+33.1%000%Mixed
2022Q1₩3,559.9M+36.9%21-8.7%₩169.5M+50.0%010%Mixed
2021Q4₩3,591.7M22₩163.3M000%
2021Q3₩3,117.1M22₩141.7M000%
2021Q2₩3,130.7M22₩142.3M010%
2021Q1₩2,599.8M23₩113M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.