SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩479M▲ +185.7% YoY
Stores8▲ +14.3% YoY
Sales per store₩59.9M▲ +150.0% YoY

Reading this area Estimated sales rose 185.7% from a year earlier while stores were up 14.3%, so sales per store also rose 150.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +129.6%
Stores▲ +14.3%
Sales per store▲ +100.9%
Market size
Estimated sales (quarter)
₩479M
vs 2024Q4
+185.7%
Estimated transactions
322
Per-store economics
Estimated sales per store
₩59.9M
vs a year ago
+150.0%
Per transaction
₩1.5M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩93.2M – ₩480.8M
20212022202320242025
₩208.6M₩479M
Stores6 – 8
20212022202320242025
78
Sales per store₩15.5M – ₩68.7M
20212022202320242025
₩29.8M₩59.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share13% – 17%
20212022202320242025
14%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +185.7%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩93.2M₩479M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩15.5M₩59.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1418%
  • 14–1760%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s18%
  • 40s6%
  • 50s22%
  • 60+44%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon18%
  • Tue26%
  • Wed15%
  • Thu11%
  • Fri9%
  • Sat22%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩479M+185.7%8+14.3%₩59.9M+150.0%0013%Growing
2025Q3₩266.8M+18.0%8+14.3%₩33.3M+3.3%0013%Growing
2025Q2₩440.8M+179.3%8+33.3%₩55.1M+109.5%1013%Growing
2025Q1₩480.8M+416.0%7+16.7%₩68.7M+342.3%0014%Growing
2024Q4₩167.6M+17.3%7+16.7%₩23.9M+0.5%0014%Mixed
2024Q3₩226M+6.8%70.0%₩32.3M+6.8%1014%Growing
2024Q2₩157.8M-40.5%6-14.3%₩26.3M-30.6%0017%Shrinking
2024Q1₩93.2M-52.9%6-14.3%₩15.5M-45.0%0017%Shrinking
2023Q4₩143M-47.9%6-14.3%₩23.8M-39.2%0117%Shrinking
2023Q3₩211.7M+6.2%70.0%₩30.2M+6.2%0014%Growing
2023Q2₩265.4M-30.6%7-12.5%₩37.9M-20.6%0014%Shrinking
2023Q1₩197.7M-39.3%7+16.7%₩28.2M-47.9%0014%Possible crowding
2022Q4₩274.3M+0.0%7+16.7%₩39.2M-14.3%0014%Possible crowding
2022Q3₩199.4M+20.1%70.0%₩28.5M+20.1%0114%Growing
2022Q2₩382.2M+14.9%8+14.3%₩47.8M+0.6%2013%Mixed
2022Q1₩325.5M+56.0%6-14.3%₩54.3M+82.0%0017%Mixed
2021Q4₩274.2M6₩45.7M0117%
2021Q3₩166M7₩23.7M0014%
2021Q2₩332.5M7₩47.5M0014%
2021Q1₩208.6M7₩29.8M0114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.