SEOUL COMMERCIAL AREA

합정역 발달상권

마포구서교동· Area 251,511 m² · Area code 3120101 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩594.1M▲ +12.8% YoY
Stores12±0.0% YoY
Sales per store₩49.5M▲ +12.8% YoY

Reading this area Estimated sales rose 12.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 12.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +332.9%
Stores▼ -7.7%
Sales per store▲ +369.0%
Market size
Estimated sales (quarter)
₩594.1M
vs 2024Q4
+12.8%
Estimated transactions
10,203
Per-store economics
Estimated sales per store
₩49.5M
vs a year ago
+12.8%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩107.4M – ₩642.6M
20212022202320242025
₩137.2M₩594.1M
Stores12 – 14
20212022202320242025
1312
Sales per store₩8.3M – ₩49.5M
20212022202320242025
₩10.6M₩49.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩551.4M₩594.1M
Stores 2024 Q1 → 2025 Q4
1312
Sales per store 2024 Q1 → 2025 Q4
₩42.4M₩49.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0632%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2118%
  • 21–2450%
Age
  • 10s0%
  • 20s8%
  • 30s27%
  • 40s30%
  • 50s22%
  • 60+14%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue12%
  • Wed12%
  • Thu16%
  • Fri14%
  • Sat22%
  • Sun14%
Gender
  • Male79%
  • Female21%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩594.1M+12.8%120.0%₩49.5M+12.8%000%Growing
2025Q3₩494.6M+2.9%120.0%₩41.2M+2.9%000%Mixed
2025Q2₩580.6M+17.1%12-7.7%₩48.4M+26.8%000%Mixed
2025Q1₩480M-13.0%12-7.7%₩40M-5.7%000%Shrinking
2024Q4₩526.9M-18.0%12-14.3%₩43.9M-4.3%000%Shrinking
2024Q3₩480.8M+20.8%12-7.7%₩40.1M+30.8%010%Mixed
2024Q2₩496M+40.9%130.0%₩38.2M+40.9%000%Growing
2024Q1₩551.4M-6.2%13+8.3%₩42.4M-13.4%010%Possible crowding
2023Q4₩642.6M+38.1%14+16.7%₩45.9M+18.4%100%Growing
2023Q3₩398.1M+12.9%130.0%₩30.6M+12.9%000%Growing
2023Q2₩352M-30.7%130.0%₩27.1M-30.7%100%Mixed
2023Q1₩588.1M+447.3%12-7.7%₩49M+492.9%000%Mixed
2022Q4₩465.3M+20.5%12-7.7%₩38.8M+30.6%010%Mixed
2022Q3₩352.6M+225.5%130.0%₩27.1M+225.5%000%Growing
2022Q2₩508.1M+141.8%130.0%₩39.1M+141.8%000%Growing
2022Q1₩107.4M-21.7%130.0%₩8.3M-21.7%000%Mixed
2021Q4₩386M13₩29.7M000%
2021Q3₩108.3M13₩8.3M000%
2021Q2₩210.1M13₩16.2M000%
2021Q1₩137.2M13₩10.6M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.